• CAKE News

    LeadsCon Las Vegas – Key Takeaways!

    Year after year, LeadsCon continues to bring together a professional, highly qualified and extremely knowledgeable crowd of lead generation firms and vertical media marketers. This year is no different. The CAKE team headed out to bustling New York City for the two-day conference where they met with leading companies from the finance, home improvement, education and insurance spaces.

  • Customer

    LenderEdge Video Case Study

    Recently, we had Randy Brown from LenderEdge over at our Newport Beach office to talk about how CAKE has helped him grow his business. We had a blast filming, Randy is so fun to work with!  Check out the video case study below, and find the written version over in our resources section.

  • Insights

    Lead Tech: Getting Paid the Most for Leads

    Imagine going on a journey, but every time you compare your map to the surrounding world, something has changed – as if the landscape is constantly evolving. This is what it is like every day as a digital marketer. This is why CAKE has put together a five-part series, “Navigating the Digital Marketing Landscape.”  CAKE President,
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  • Insights

    White Paper: Using Technology to Make More Money Selling Leads

    Lead monetization is the process of getting the best price for generated leads. This process is critical to the success of lead generators who drive website traffic then sell information about that traffic to lead buyers in a wide variety of industries, including financial services, education, home services and more. Lead monetization has become a
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  • Insights

    CAKE Leadscon Preview: The Latest In Campaign Attribution

    As little as two years ago, campaign attribution was in an entirely different place. Properly attributing conversions across multiple marketing channels was a huge, complex undertaking. Marketers had to spend a good deal of time in disparate systems, using complicated, labor-intensive methods to get what can only be described as an incomplete view of the
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