• Insights

    Infographic: The Evolution of Affiliate and Digital Marketing

    Digital marketing continues to expand and is at the forefront of almost every brand’s marketing strategy. While the digital ecosystem is comprised of many different channels including search, social, display and many more, there has been one that continues to make a lasting impression. Affiliate marketing, which boasts impressive ROI, brand awareness and relatively minimal
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  • Blog

    PMi Announces Top Affiliate Managers of 2015

    From the entire CAKE team, congratulations to the Top Affiliate Managers of 2015, named by Performance Marketing Insider! We are very excited that three out of the five individuals selected this year are power-users of CAKE. An oh-so-special shout out to CAKE users – João Alhanati of GlobalWide Media, as well as Karla Christenson and
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  • How-To

    Cookie-Based Tracking or Server-to-Server?

    While postback (server to server) tracking is a much more reliable system that should be used wherever possible, there are still many affiliate systems that don’t support it. With that in mind we still need to support Cookie-based tracking to work with these affiliates.

  • Insights

    4 Tips to Jumpstart an Affiliate Marketing Program

    Affiliate marketing programs that enlist third-party partners to promote offers and drive traffic boost the performance of digital advertising through the ability to definitively track ROI for those offers. Recognizing the benefit of these programs, marketers are increasing their affiliate spend. In fact, Forrester Research forecasts U.S. affiliate marketing spending will increase by a compounded
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  • Insights

    What is a dynamic click pixel?

    Co-authored by Woo Song As CAKE product engineers, customers often ask us, “How do I get up and running?” We tell them that it all starts with the pixel, an essential element for modern tracking capabilities. By using the latest in pixel technology, customers can not only get up and running quickly, but can gain deep
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  • Blog

    Compete Against Large Retailers: Choose the Right Affiliate Network

    To help merchants figure out which network is for them, Website Magazine is sharing a few tips on what to look for in a network, as well as what merchants can do to make themselves more attractive to affiliate publishers; featuring CAKE’s very own Woo Song!  Read the full article here.

  • Insights

    5 Reasons to Add Email to Your Affiliate Program

    Guest blog post written by Morgan Simon, UnsubCentral Marketing Manager. We may be a little biased, but here at UnsubCentral we love email. Our team has many years of experience in the affiliate marketing industry and has worked with hundreds of clients on how to remain compliant while running successful email programs. Below are 5
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  • CAKE News

    ASW 2015: The First Stepping-stone on our Journey to Another Successful Year

    Well, that’s another Affiliate Summit West in the books. Everyone at CAKE had a fantastic time meeting with our existing clients and partners as well as fostering some great new relationships. Building on the successes of a very fruitful 2014, we set out to make ASW 2015 the first stepping-stone on our journey to another
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  • CAKE News

    In-House & Outsourced Affiliate Marketing: Getting The Best Of Both Worlds

    As global ecommerce spending continues to boom year-on-year, a growing number of UK advertisers are moving away from third-party affiliate marketing platforms in favor of building their own resources in-house and taking direct control of their online performance marketing. Paul Wright, Managing Director, Europe of CAKE shares his thoughts with Momentology on how marketers can
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  • CAKE News

    Performance Marketing: 4 Key Metrics For Brands

    While there are many data points that brands can track, there are four key performance marketing metrics that are essential in determining how campaigns are performing, how digital marketing spend can be optimized, and the overall success or failure of a brand’s digital marketing efforts. Santi Pierini, President of CAKE shares with Momentology his insights
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  • CAKE News

    Letter from the CTO: CAKE for Networks Takes Affiliate Marketing to the Next Level

    Since its inception, CAKE has been committed to fostering innovation and growth in the affiliate industry. That quest continues… At the start of 2014 CAKE began an initiative to uplift our current platform and brand, and today we introduced a new release of CAKE for Networks. With this latest version, affiliate networks can access data-driven
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  • CAKE News

    Performance Marketing: Why 2014 Looks Set to Trump 2013

    In 2014, the performance marketing industry has experienced rapid growth and shows no sign of slowing down. This concept has sparked a real paradigm shift of late as more companies are realizing the value of performance-based solutions.

  • Insights

    Managing ALL Of Your Affiliate Marketing Channels

    According to a recent Mashable article, 71% of shoppers believe they’ll get a better deal online than in stores. If this is the case, Advertisers should set up their campaigns to entice these savvy shoppers and have the proper metrics in place to measure their results. 

  • How-To

    Tips To Improve Your Affiliate Marketing Program!

    Have you ever struggled to make your affiliate program perform? Wondered why your affiliate program is under performing?  Why other affiliate marketing efforts are more profitable than others?  Why some marketers are making affiliate marketing work while others not?