• How-To

    How To: Increase Business by Incentivizing Affiliates with the Affiliate Referral Program

    One of the most effective ways of generating business is through word of mouth. Advertisers and Networks in the affiliate marketing space are very familiar with this method as they work with affiliates who are often times the driving force of traffic for their offers. In addition, they refer other affiliates who also want to
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  • How-To

    CAKE Feature Spotlight: Manage Campaign Payouts with Volume Based Tiers

    Powerful and easy to use campaign and affiliate management tools are fundamental for networks and advertisers in the performance marketing space. These assets are likely the main reason a company will choose to license a tracking and analytics software rather than build an in-house platform. SaaS-based solutions must provide flexibility in campaign setup regarding affiliate
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  • Events

    NA MA STE! As They Say In India…

    Two weeks ago, I was asked to speak at two events – Performance Marketing Insights (PMI) Europe conference in Amsterdam and the Global Mobile App Summit & Awards (GMASA) conference in Bangalore. Two very different cities, a lot of air miles and some excellent content. Two conferences with very different agendas and attendees, but with
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  • How-To

    CAKE Feature Spotlight: City Level Targeting

    For powerful advertisers and networks with affiliate marketing programs, granular targeting is of the utmost importance when it comes to campaign management and optimization. Basic targeting such as: location, device, language, demographics, etc. should already be implemented for all, if not a majority of, campaigns to ensure an optimal user experience as well as higher
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  • Blog

    Giving Thanks This Holiday Season

    The upcoming Thanksgiving holiday offers a great opportunity to reflect on the prior year and give thanks for the great relationships we have in both our personal and professional lives.  In Client Success, we have numerous opportunities throughout the year to forge strong relationships with clients and partners that enable us to achieve great things
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  • CAKE News

    CAKE Gets High Marks in Recent Customer Satisfaction Survey

    With availability and reliability as two pillars of CAKE’s DNA, we pride ourselves on our approach to service. So, we were pleased to find that a high percentage of our long-term customers give CAKE’s account management and technical support teams high marks.