• Insights

    Build vs Buy Software: Dispelling 3 Common Myths About Building Your Own Affiliate Network Solution

    Are you thinking of building (or perhaps you’re already using) your own affiliate network software? If so, it’s inevitable that you’ve pondered over whether to build or buy, and possibly if your current software meets the cut. The advantages of buying or licensing affiliate network software is well-documented. The right solution plays a key role
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  • How-To

    Using CAKE’s Voucher Codes for Clickless Tracking

    As an affiliate marketer, the best way to accurately track and measure your campaign performance is to use tracking links and postback URLs. By leveraging these tracking capabilities, the CAKE platform enables you to track a consumer’s click and conversion on a digital marketing campaign and attribute it back to the traffic source. But what
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  • Insights

    In Good Company – Performance Marketing Software Reviews

    Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp, or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
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  • How-To

    Which Pixel Should I Use?

    There are 2 types of pixels in the Performance Marketing Industry, server pixels which are also known as postback URLs and browser pixels, more commonly known as image, iframe, and script pixels. The aim of this entry is to explain the benefits of utilizing server pixels in particular.

  • How-To

    How To: Increase Business by Incentivizing Affiliates with the Affiliate Referral Program

    One of the most effective ways of generating business is through word of mouth. Advertisers and Networks in the affiliate marketing space are very familiar with this method as they work with affiliates who are often times the driving force of traffic for their offers. In addition, they refer other affiliates who also want to
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  • Insights

    A Day in the Life of an Affiliate Manager

    Have you ever wondered what it takes to be an affiliate manager? Well here’s a snapshot. We talked to Melissa “Pixels” Clarady, Affiliate Manager at Convert2Media, for insight into her day-to-day activities and what it takes to manage hundreds of different affiliates across the globe. In addition to learning how she juggles her various job
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  • Events

    NA MA STE! As They Say In India…

    Two weeks ago, I was asked to speak at two events – Performance Marketing Insights (PMI) Europe conference in Amsterdam and the Global Mobile App Summit & Awards (GMASA) conference in Bangalore. Two very different cities, a lot of air miles and some excellent content. Two conferences with very different agendas and attendees, but with
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  • CAKE News

    These are the Designs You’re Looking For

    Let me begin with this: I am excited. I am super excited to share with you about what the Design Team at CAKE has been working on this year. We’ve been tinkering under the hood on some big changes to the CAKE platform. It’s Time to Graduate. We have a great platform. It is reliable and
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  • Insights

    IAB Forum: Affiliate Marketing Growth and Trends

    The Internet Advertising Bureau (IAB) is a trade association that caters to digital and mobile advertisers. Providing resources, forums and events, the IAB fosters an environment in which digital marketing can thrive in the global market. On Wednesday April 13 the CAKE team attended the IAB’s Affiliate Forum at its headquarters in London. The event
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  • CAKE News

    CAKE: The True Facts

    Below is a letter that was sent to all CAKE customers and partners from President, Santi Pierini.    First of all, I want to thank all of our valued CAKE customers and partners for an amazing 2015! I’m a believer that incredible customers and partners make for a strong foundation for success. With your support,
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  • CAKE News

    CAKE 2015 In Review: A Year of Innovation

    In 2015, CAKE continued our product innovation efforts, added a number of industry-leading technology and service partners, and grew our customer base around the globe. As we jump into 2016, we’d like to thank our customers and partners for making this past year a success in many ways.   Product Innovation CAKE continues to meet
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  • How-To

    Cookie-Based Tracking or Server-to-Server?

    While postback (server to server) tracking is a much more reliable system that should be used wherever possible, there are still many affiliate systems that don’t support it. With that in mind we still need to support Cookie-based tracking to work with these affiliates.

  • How-To

    Performance Marketing Glossary (InfoGraphic)

    The Performance Marketing industry is a dynamic world with a language of its own. The vocabulary used to describe the unique nuances of this business space is not always widely or easily understood. Even common terms can have various meanings, depending on who you are talking to. It can even seem that the term, Performance Marketing
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  • Insights

    4 Tips to Jumpstart an Affiliate Marketing Program

    Affiliate marketing programs that enlist third-party partners to promote offers and drive traffic boost the performance of digital advertising through the ability to definitively track ROI for those offers. Recognizing the benefit of these programs, marketers are increasing their affiliate spend. In fact, Forrester Research forecasts U.S. affiliate marketing spending will increase by a compounded
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  • Insights

    What is a dynamic click pixel?

    Co-authored by Woo Song As CAKE product engineers, customers often ask us, “How do I get up and running?” We tell them that it all starts with the pixel, an essential element for modern tracking capabilities. By using the latest in pixel technology, customers can not only get up and running quickly, but can gain deep
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  • Insights

    5 Reasons to Add Email to Your Affiliate Program

    Guest blog post written by Morgan Simon, UnsubCentral Marketing Manager. We may be a little biased, but here at UnsubCentral we love email. Our team has many years of experience in the affiliate marketing industry and has worked with hundreds of clients on how to remain compliant while running successful email programs. Below are 5
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  • CAKE News

    ASW 2015: The First Stepping-stone on our Journey to Another Successful Year

    Well, that’s another Affiliate Summit West in the books. Everyone at CAKE had a fantastic time meeting with our existing clients and partners as well as fostering some great new relationships. Building on the successes of a very fruitful 2014, we set out to make ASW 2015 the first stepping-stone on our journey to another
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  • CAKE News

    Performance Marketing: 4 Key Metrics For Brands

    While there are many data points that brands can track, there are four key performance marketing metrics that are essential in determining how campaigns are performing, how digital marketing spend can be optimized, and the overall success or failure of a brand’s digital marketing efforts. Santi Pierini, President of CAKE shares with Momentology his insights
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