• How-To

    How to Run a Successful Lead Generation Program on CAKE

      During today’s shifting ecosystem, many marketers are taking the time to pause: Where do they want to focus efforts today? And equally important: How should they plan for the long-term? We’ve been talking with our customers about how they can best leverage the CAKE platform that they already have in place. For many, that
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  • Insights

    What is Performance Marketing and How has it Evolved?

    What is performance marketing? What is the goal of performance marketing? How has it evolved over the years and how can it help my organization? Today’s blog answers these questions and more. What is performance marketing?  Two decades ago, performance marketing emerged when brands were getting increasingly concerned about the amount of money they were spending
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  • How-To

    Vlog: How to Control and Improve Lead Quality

    As a performance marketer, you need to make sure the leads you sell to buyers aren’t returned because of fraudulent data or low lead quality.  So the constant challenge is: How do you control and improve your lead quality??  That’s the topic of our latest conversation between Garth Harris, CAKE’s VP of Product Innovation, and
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  • How-To

    5 Best Practices for Working with Your Lead Buyers on a Ping Post

    As a lead distribution network or publisher, your success hinges on being flexible enough to work with a wide range of lead buyers that are using different technologies and have vastly different requirements. If you’re constantly creating workarounds, chances are you’re missing out on lead revenue. To increase your lead volume and scale your program,
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  • Insights

    3 Reasons Why CAKE Has the Most Robust Lead Distribution Software

    As a performance marketer, lead generation is a big job. It can be overwhelming to manage multiple campaign details and connect the supply and demand sides of lead generation. You’re constantly aware of trying to keep partners happy, all while driving your organization towards profitability. With so many moving parts, it’s difficult to stay on
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  • Insights

    In Good Company – Performance Marketing Software Reviews

    Where do you start when looking to purchase a consumer product? If you’re like many, one of the first things is to check out customer reviews on sites such as Amazon, Angie’s List, Yelp or TripAdvisor. This provides you with insights and ultimately helps make smart buying decisions. The same holds true for business technology.
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