• Events

    Mobile World Congress 2017 | Show Insights

    Mobile World Congress, the world’s largest gathering for the mobile industry was held last week in Barcelona. Organised by the Groupe Speciale Mobile Association (GSMA), the fast-paced four-day event brought in over 100,000 attendees. The theme for this year’s Mobile World Congress was “The Next Element” and below is our recap of the event: CAKE
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  • Events

    NA MA STE! As They Say In India…

    Two weeks ago, I was asked to speak at two events – Performance Marketing Insights (PMI) Europe conference in Amsterdam and the Global Mobile App Summit & Awards (GMASA) conference in Bangalore. Two very different cities, a lot of air miles and some excellent content. Two conferences with very different agendas and attendees, but with
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  • CAKE News

    CAKE Launches Swift SDK for iOS Mobile Developers

    CAKE has provided mobile attribution and analytics since 2012 with the release of our mobile SDKs for Android and iOS devices. Each CAKE Mobile SDK is as lightweight, noninvasive and flexible as possible to keep overhead minimal and user privacy a top priority. They facilitate communications between mobile apps and the CAKE back-end infrastructure, where
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  • How-To

    A Better Mobile User Experience with Deferred Deep Linking

    If you own an Ecommerce App or run traffic to mobile offers, you might be interested in a CAKE feature called Deferred Deep Linking. When enabled, this feature provides the ability to direct a user to a specific view within a mobile app after downloading the app from the App Store. A typical user journey
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  • Insights

    Team CAKE at Mobile World Congress 2016

    Mobile World Congress kicked off February 22 in beautiful Barcelona. At the event, the CAKE team spent four days meeting with clients, partners, media representatives and prospects. This year our booth was located in the App Planet Exhibition where we featured our robust mobile-tracking capabilities. We had a variety of individuals stopping by our booth
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  • Insights

    Figaro Digital Mobile Marketing Seminar – The Key Takeaways!

    Last week, CAKE’s General Manager of EMEA, Ewan Darby spoke at the Figaro Digital Mobile Marketing seminar. Ewan talked about the value of communication and where it all started, moving through to the importance of mobile in ‘another year of mobile’ and how tracking the customer journey will help advertisers with their mobile marketing strategy. Ewan’s
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  • Insights

    Israel Mobile Summit Round Up – Analyse Your Data to Increase Profit

    This year the CAKE team was very excited to be exhibiting at the Israel Mobile Summit for the first time, and what a great show it was! The team had a busy day consisting of: Discussions centered around tracking, attributing and optimising your mobile advertising campaigns Panel discussions focused on “letting your analytics work for you” involving our European Managing Director, Paul
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  • Events

    Ad:Tech New Delhi and The Mobile Boom

    We’re back from New Delhi and, despite battling some serious jet lag, we had the best time at AdTech! It was a jam-packed, fast-paced, bustling show that demonstrated the adoptive and fast growing nature of the digital advertising industry in India, bigger and better than 2014, as expected! We got to meet some of our
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  • Events

    ¡Adios Mobile World Congress! – Event Highlights

    We made it! Mobile World Congress was four jam-packed days of mobile talk, innovation, networking and lots of walking. CAKE had a fantastic time meeting with our existing clients and partners as well as forming some great new relationships! This was our first time exhibiting at Mobile World Congress, and our already high expectations were greatly
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  • Insights

    White Paper: Mobile Tracking

    While in-app tracking has been gaining popularity in recent years, many marketers have been slow to leverage the potential benefits it offers. This could be due to the fact that, over the past decade, many businesses initially created apps as a reaction to the influence and popularity of mobile devices. Many approached digital agencies with
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  • Events

    Mobile World Congress – Using Technology to Track Mobile Advertising

    In early March, more than 85,000 mobile industry leaders are expected to come together in Barcelona for the 2015 Mobile World Congress, Europe’s largest event dedicated to mobile. Over the course of four days from March 2 to 5, attendees will get essential, in-depth industry insight, highlighting areas of growth and opportunity. CAKE is pleased
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  • CAKE News

    Three Steps to Mastering Mobile Marketing

    As consumers spend more time on mobile devices it would make sense for advertisers to spend more on mobile advertising. However, statistics show that increases in mobile advertising spending are not keeping up with total media usage. In fact, Mary Meeker’s 2014 Internet Trends Report states that consumers spend 20% of their total media time
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  • CAKE News

    How to Address the Increasing Pressures of Tracking Online Ad Spend

    Today CMOs are being held accountable more than ever before to make informed data-driven decisions. Yet not enough of them have access to tools and data that help them make intelligent marketing decisions to justify costs, measure results and optimize digital spend. Paul Wright, Managing Director Europe at CAKE shares his “need-to-know” points with The Drum on
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  • How-To

    How-to: Tracking Events Along the Customer Journey

    One of the first things we learn in Marketing 101 is many-a-customer-journey is littered with events. Like breadcrumbs left behind by people lost in the woods, events are the only way for advertisers and marketers alike to attribute a desired outcome back to its source.

  • CAKE News

    eM+C: Understanding Mobile Engagement

    As the mobile channel evolves, advertisers are quickly recognizing that engagement is the new mantra for the most successful and profitable mobile app advertisers. In a recent eM+C article, Michael Wong outlines some key best practices for moving beyond downloads to measure and understand engagement.

  • CAKE News

    PerformanceIN: Mobile Performance Marketing

    Monitoring mobile marketing campaigns can be tricky. There is so much information to analyze, plus so many changing guidelines and restrictions on what methods can and cannot be used to track actions such as app installs, mobile user behaviors, etc. What is the best approach to capturing the insight most vital to understanding user engagement and the overall performance of mobile marketing campaigns?

    Find out here!