• Events

    NA MA STE! As They Say In India…

    Two weeks ago, I was asked to speak at two events – Performance Marketing Insights (PMI) Europe conference in Amsterdam and the Global Mobile App Summit & Awards (GMASA) conference in Bangalore. Two very different cities, a lot of air miles and some excellent content. Two conferences with very different agendas and attendees, but with
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  • Events

    GMASA Bangalore | Show Insights

    The CAKE team just returned from the GMASA Bangalore event that took place July 6-7 at the beautiful Sheraton Grand Bangalore hotel in India. The summit, hosted by Apps World Magazine, brought together marketers, affiliate managers, app developers and top-level executives from around the world for a two-day exhibition and speaking agenda featuring insights on
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  • CAKE News

    A Slice of CAKE

    CAKE was founded on the belief that our team should strive to provide superior customer service in addition to an innovative product. Our goal is to create an exceptional user experience for our customers. After all, it is always nice to put a face to a name and meet the people you interact with on
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  • CAKE News

    CAKE Expands International Offering in New Delhi

    According to eMarketer, almost $1 billion will be spent on digital ads in India this year. CAKE will be there and ready! PerformanceIN shares all about CAKE’s expansion to India in this insightful write-up.  Read here.

  • Events

    Ad:Tech New Delhi and The Mobile Boom

    We’re back from New Delhi and, despite battling some serious jet lag, we had the best time at AdTech! It was a jam-packed, fast-paced, bustling show that demonstrated the adoptive and fast growing nature of the digital advertising industry in India, bigger and better than 2014, as expected! We got to meet some of our
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