• Insights

    Marketing To The Price-Conscious, Multi-Channel Shopper

    Yesterday Fluent and CAKE hosted a joint webinar on how to market effectively to digitally savvy, price-conscious consumers. Jordan Cohen, CMO at Fluent, and Erik Charles, Senior Director of Product Marketing at CAKE, provided key industry insights and tips for acquiring new customers and analyzing the effectiveness of multi-channel marketing programs. There was a lot of
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  • Insights

    New Whitepaper: Attribution and the Customer Journey

    Are you still using last-touch attribution? What is multi-channel attribution, and why should you care? Marketers still relying on last-touch are jeopardizing their digital spend. Learn about attribution, why it matters, a little about attribution models and some essential “must knows”.

  • Insights

    Don’t Just Measure the Ad, Measure the Journey

    Leverage Attribution: The Whole is Greater than the Sum of Its Parts

    For anyone who buys, sells or has any kind of stake in the world of digital advertising, a headline like "We Have No Idea if Online Ads Work" is certainly something you notice. This recent Slate column focuses on a much talked about eBay study that essentially came to the conclusion that search ads offer no measurable benefit for well-known brands.

  • CAKE News

    Attribution: It’s All About the Journey

    When it comes to performance-based marketing attribution, understanding the end-to-end customer journey is key. Digital marketers need to be able to capture every touch point, from first click to final sale, so that they can create a commission model that rewards the most valuable affiliates. 

  • Insights

    Managing ALL Of Your Affiliate Marketing Channels

    According to a recent Mashable article, 71% of shoppers believe they’ll get a better deal online than in stores. If this is the case, Advertisers should set up their campaigns to entice these savvy shoppers and have the proper metrics in place to measure their results.