• Insights

    E-Commerce Marketing And Real-Time Analytics: Strategies For Success

    CAKE Founder & CTO, Dave Stewart, shares his expertise in Retail Touchpoint’s Executive Viewpoint’s section. Read the full article here to gain valuable insight on how to incorporate real-time analytics into your e-commerce business’ marketing strategy.

  • Insights

    Delving Into What’s Important to Today’s Retailers

    Last week, the Digiday Retail Summit was held in beautiful Half Moon Bay, Calif. Since CAKE offers a number of solutions to help retailers with their performance marketing efforts, I set out to hear first hand what is important today to online retailers and their customers.        Breaking Down Silos One of the biggest
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  • How-To

    How-to: Save Time This Holiday Season By Automating Your Product Feeds

    It’s never too late in the season for retailers to create efficiency and reduce operating costs by automating holiday digital marketing campaigns. With just thirty-one short days in December to make 23.8% of their annual sales, retailers must take advantage of every moment they can. One of the Grinch-like thieves of time for retailers during
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  • Blog

    It’s That Time of Year Again: Using Voucher Codes to Drive Holiday Sales, Part 2

    Retailers know that the holidays are the most important time of the year for their business, but many may not realize just how great a role voucher codes can play in driving sales during the holidays. Now is the perfect time to launch an effective holiday voucher code campaign. Here are quite a few sure-fire
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  • Blog

    It’s That Time of Year Again: Using Voucher Codes to Drive Holiday Sales, Part 1

    For nearly every retailer, the holiday shopping season is the most wonderful and profitable time of year. If your product or service can be given as a gift, now is the time to take advantage of the huge increase in online traffic as consumers search for the best holiday deals. Whether you have a brick-and-mortar
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  • How-To

    How-to: 7 Benefits of Voucher Codes

    How popular are online coupon, promo and voucher codes these days? Well, it’s easy to find they’re flourishing. For example, if you search to see if Forrester Research has looked into the subject, not only do you find reports that confirm voucher code popularity, you also find some voucher codes to save you $405 on an upcoming Forrester event. According to VoucherCodes.com, the UK’s number one discount voucher website, over four million visitors per month hit their pages looking for money-saving voucher codes.