• Insights

    Lead Tech: Getting Paid the Most for Leads

    Imagine going on a journey, but every time you compare your map to the surrounding world, something has changed – as if the landscape is constantly evolving. This is what it is like every day as a digital marketer. This is why CAKE has put together a five-part series, “Navigating the Digital Marketing Landscape.”  CAKE President,
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  • Blog

    12 Interesting and Fun Digital Marketing Stats From the Last Week

    Another week of intriguing data points has come and gone, and Adweek has curated the 12 most interesting and fun stats that they saw. Check ’em out here!

  • CAKE News

    CAKE Expands International Offering in New Delhi

    According to eMarketer, almost $1 billion will be spent on digital ads in India this year. CAKE will be there and ready! PerformanceIN shares all about CAKE’s expansion to India in this insightful write-up.  Read here.

  • Insights

    Five Ways Small Companies Can Leverage Big Data

    In recent years, there has been a huge amount of hype around the subject of “Big Data” and its ability to capture and uncover meaningful insights that can be translated into improved ROI on marketing activity. Vendors of big data analysis tools claim that it offers a goldmine of performance-related information to help digital advertisers
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  • Blog

    Marketo Adds Integration with Accelerize CAKE

    Marketo has integrated Accelerize’s CAKE multichannel tracking platform into its engagement marketing platform. This new integration gives digital marketers a comprehensive view into the channels driving customer acquisition and customer lifetime value. Marketers can now use CAKE and Marketo together to secure a better view of conversion paths by tracking digital spend across multiple channels,
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  • Blog

    CAKE Founder & CTO, Dave Stewart, Talks CAKE with Performance Marketing Insider

    CAKE Founder & CTO, Dave Stewart, talks CAKE with Heather Vale of Performance Marketing Insider at Leadscon Las Vegas 2015!  Watch the video here! 

  • Blog

    Compete Against Large Retailers: Choose the Right Affiliate Network

    To help merchants figure out which network is for them, Website Magazine is sharing a few tips on what to look for in a network, as well as what merchants can do to make themselves more attractive to affiliate publishers; featuring CAKE’s very own Woo Song!  Read the full article here.

  • Insights

    E-Commerce Marketing And Real-Time Analytics: Strategies For Success

    CAKE Founder & CTO, Dave Stewart, shares his expertise in Retail Touchpoint’s Executive Viewpoint’s section. Read the full article here to gain valuable insight on how to incorporate real-time analytics into your e-commerce business’ marketing strategy.

  • Blog

    Cool New Technology Showcased at eTail West

    The floor at eTail West 2015 was buzzing with the industry’s newest, cutting-edge vendors and we are grateful to Multichannel Merchant for naming us as one of the eTail exhibitors who stood out in the pack!  Read the full article here!

  • CAKE News

    5 Ways To Stay Ahead Of The Marketing Technology Wave

    Marketing technology is providing more diverse and varied opportunities to connect with customers and allowing for increasing levels of personalization and innovation. While these new opportunities can make marketing more complex, using technology to also harness data, measure digital advertising performance and quantify results will allow marketers to thrive in this dynamic environment. Santi Pierini,
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  • CAKE News

    Will 2015 be the year ‘In-App Tracking’ goes mainstream?

    By neglecting to track user activity beyond the initial download, marketers are losing out on valuable insights into user behaviour that can be used to optimise their future marketing spend. Elizabeth D’Arcy-Potts, Sales Director, Europe shares her thoughts with The Drum on why marketers need to be tracking their in-app activity. Read the full article
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  • CAKE News

    In-House & Outsourced Affiliate Marketing: Getting The Best Of Both Worlds

    As global ecommerce spending continues to boom year-on-year, a growing number of UK advertisers are moving away from third-party affiliate marketing platforms in favor of building their own resources in-house and taking direct control of their online performance marketing. Paul Wright, Managing Director, Europe of CAKE shares his thoughts with Momentology on how marketers can
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  • CAKE News

    Three Steps to Mastering Mobile Marketing

    As consumers spend more time on mobile devices it would make sense for advertisers to spend more on mobile advertising. However, statistics show that increases in mobile advertising spending are not keeping up with total media usage. In fact, Mary Meeker’s 2014 Internet Trends Report states that consumers spend 20% of their total media time
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  • CAKE News

    Performance Marketing: 4 Key Metrics For Brands

    While there are many data points that brands can track, there are four key performance marketing metrics that are essential in determining how campaigns are performing, how digital marketing spend can be optimized, and the overall success or failure of a brand’s digital marketing efforts. Santi Pierini, President of CAKE shares with Momentology his insights
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  • CAKE News

    How to Address the Increasing Pressures of Tracking Online Ad Spend

    Today CMOs are being held accountable more than ever before to make informed data-driven decisions. Yet not enough of them have access to tools and data that help them make intelligent marketing decisions to justify costs, measure results and optimize digital spend. Paul Wright, Managing Director Europe at CAKE shares his “need-to-know” points with The Drum on
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  • CAKE News

    Paul Wright Shares Expertise on How to Avoid Minefields in E-commerce Tracking and Attribution

    In today’s complex digital landscape, tracking and attribution can overwhelm e-commerce marketers. From “last click” to final conversion and all of the touch points along the way, how can marketers extract value from their campaigns and make intelligent decisions that will increase digital return on investments? CAKE’s Managing Director of Europe, Paul Wright, outlines three minefields
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  • CAKE News

    In the News: Website Magazine Article on Real-Time Analytics

    Dave Stewart, CAKE's EVP of Technology, shares his insights in the Website Magazine byline article "The Importance of Real-Time Analytics: Drivers and Challenges for Digital Marketers."

  • CAKE News

    eM+C: Understanding Mobile Engagement

    As the mobile channel evolves, advertisers are quickly recognizing that engagement is the new mantra for the most successful and profitable mobile app advertisers. In a recent eM+C article, Michael Wong outlines some key best practices for moving beyond downloads to measure and understand engagement.