• Events

    Mobile World Congress 2017 | Show Insights

    Mobile World Congress, the world’s largest gathering for the mobile industry was held last week in Barcelona. Organised by the Groupe Speciale Mobile Association (GSMA), the fast-paced four-day event brought in over 100,000 attendees. The theme for this year’s Mobile World Congress was “The Next Element” and below is our recap of the event: CAKE
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  • Events

    IAB’s Performance Affiliate Conference | Show Insights

    On Wednesday 25th January the IAB UK held their first Performance Affiliate Conference at The British Museum. The event attracted representatives from brands, affiliates, networks and publishers. The goal of the Conference was to highlight the importance of the Affiliate Channel in the Digital Marketing world, a model that drives £17.7billion worth of UK Sales.
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  • Events

    Technology for Marketing | Show Insights

    On the 28th September CAKE attended the Technology for Marketing expo in London to discover what is new in the realm of MarTech. Overall, the general talk revolved around Artificial Intelligence (AI), social media advocacy and the importance of optimising social media throughout the two-day event. Social Media Advocacy CAKE recently launched an advocacy program
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  • Events

    Affiliate Summit East | Show Insights

    The CAKE team attended Affiliate Summit East (ASE) last week from July 31-August 2 at the New York Marriott Marquis. Bringing together more than 5,500 attendees including merchants, vendors, networks and technology providers, the event offered three days of insightful tracks, three separate tradeshow areas and a multitude of networking events. Below is a recap
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  • Events

    NA MA STE! As They Say In India…

    Two weeks ago, I was asked to speak at two events – Performance Marketing Insights (PMI) Europe conference in Amsterdam and the Global Mobile App Summit & Awards (GMASA) conference in Bangalore. Two very different cities, a lot of air miles and some excellent content. Two conferences with very different agendas and attendees, but with
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  • Events

    GMASA Bangalore | Show Insights

    The CAKE team just returned from the GMASA Bangalore event that took place July 6-7 at the beautiful Sheraton Grand Bangalore hotel in India. The summit, hosted by Apps World Magazine, brought together marketers, affiliate managers, app developers and top-level executives from around the world for a two-day exhibition and speaking agenda featuring insights on
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  • Events

    IMS Round-Up: Analytics To The Rescue!

    The CAKE team attended Israel Mobile Summit in Tel Aviv last week for a second year in a row. We thoroughly enjoyed networking with other digital marketers and gaining insights into the future of the mobile industry. We hope you find our insights and other industry leader’s predictions as useful as we do, check them
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  • Blog

    Food For Thought From The IAB’s Research Breakfast

    Last Wednesday Felipe and I attended a breakfast hosted by the IAB in which digital marketers came together to discuss current and future trends pertaining to performance marketing and digital advertising. The keynote speakers were representatives from News UK, PubMatics and Twitter who shared their latest research, within their respective fields. Below is a recap
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  • CAKE News

    Afiliados Brasil: Scenes From The Show Floor

    Afiliados Brasil 2016 was hosted in the beautiful city of Sao Paulo May 19th-21st. Affiliate Networks, Advertisers and Tech Leaders from around the globe traveled to attend this growing event, including CAKE. Over the last few years the Latin American market has been maturing and CAKE is ready to support it’s growth. The three-day event
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  • Blog

    A Peak Inside The Performance Marketing Awards 2016

    The Performance Marketing Awards were hosted in association with Bing Ads, and celebrated the leaders within the Digital Marketing industry. Ewan, Stephanie, Elizabeth and Ben attended on behalf of the CAKE UK team. PerformanceIn, a leading online media company and global publication for performance marketing news, hosted the Performance Marketing Awards on Tuesday 26th April
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  • Insights

    IAB Forum: Affiliate Marketing Growth and Trends

    The Internet Advertising Bureau (IAB) is a trade association that caters to digital and mobile advertisers. Providing resources, forums and events, the IAB fosters an environment in which digital marketing can thrive in the global market. On Wednesday April 13 the CAKE team attended the IAB’s Affiliate Forum at its headquarters in London. The event
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  • CAKE News

    LeadsCon Las Vegas – Key Takeaways!

    Year after year, LeadsCon continues to bring together a professional, highly qualified and extremely knowledgeable crowd of lead generation firms and vertical media marketers. This year is no different. The CAKE team headed out to bustling New York City for the two-day conference where they met with leading companies from the finance, home improvement, education and insurance spaces.

  • Insights

    Team CAKE at Mobile World Congress 2016

    Mobile World Congress kicked off February 22 in beautiful Barcelona. At the event, the CAKE team spent four days meeting with clients, partners, media representatives and prospects. This year our booth was located in the App Planet Exhibition where we featured our robust mobile-tracking capabilities. We had a variety of individuals stopping by our booth
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  • CAKE News

    adtech: NY – CAKE Partners with IBM

    In late October, CAKE was one of a dozen industry-leading companies that were invited by IBM to participate in its version of the marketing cloud consolidation trend called the Universal Behavior Exchange (UBX). We enthusiastically agreed to be an introductory partner in IBM’s innovative venture. Now, fast forward to adtech: NY taking place this week.
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  • Insights

    26.92 Miles Later- Our Marathon Trek Through Technology and Innovation at Dreamforce

    Last week my colleague Nam and I had the opportunity to represent CAKE at one of the most popular conferences in the world – Dreamforce. After four days of incredible sessions, we had each walked the equivalent of a marathon. This conference is massive and is quickly becoming the industry standard for software innovators, forward-thinking
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  • Insights

    Figaro Digital Affiliate Seminar: What you may have missed!

    Last week, CAKE’s European Managing Director, Paul Wright spoke at the Figaro Digital Affiliate Marketing seminar. Giving insight into how brands can use a combination of both in-house and outsourced network management techniques to get the most out of their affiliate marketing efforts. You can watch Paul’s presentation here. The seminar gave some great insights
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  • Insights

    Figaro Digital – Multi-Channel Marketing Seminar – What You May Have Missed

    Multi-channel marketing; it’s one of the biggest topics marketers are discussing. The greatest challenge associated with this topic? Multi-channel attribution. CAKE’s European Marketing Manager, Kelly Patterson recently spoke at this Figaro Digital seminar discussing how tracking the entire customer journey, rather than measuring on last click alone, will help marketers to make smarter decisions with their ad
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  • Insights

    Israel Mobile Summit Round Up – Analyse Your Data to Increase Profit

    This year the CAKE team was very excited to be exhibiting at the Israel Mobile Summit for the first time, and what a great show it was! The team had a busy day consisting of: Discussions centered around tracking, attributing and optimising your mobile advertising campaigns Panel discussions focused on “letting your analytics work for you” involving our European Managing Director, Paul
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