• Insights

    Israel Mobile Summit Round Up – Analyse Your Data to Increase Profit

    This year the CAKE team was very excited to be exhibiting at the Israel Mobile Summit for the first time, and what a great show it was! The team had a busy day consisting of: Discussions centered around tracking, attributing and optimising your mobile advertising campaigns Panel discussions focused on “letting your analytics work for you” involving our European Managing Director, Paul
    ...

  • Insights

    IAB Performance Marketing Seminar – The key take aways you need to know!

    Yesterday saw the IAB’s annual Performance Marketing Seminar take place, with a line up of industry experts from BT, Trade Doubler, Affiliate Window, Affilinet, Legal and General, Tesco and our very own European Managing Director, Paul Wright. The session was filled with insights from all angles: the brand, agency, network and of course, technology perspective. If you
    ...

  • Events

    Ad:Tech New Delhi and The Mobile Boom

    We’re back from New Delhi and, despite battling some serious jet lag, we had the best time at AdTech! It was a jam-packed, fast-paced, bustling show that demonstrated the adoptive and fast growing nature of the digital advertising industry in India, bigger and better than 2014, as expected! We got to meet some of our
    ...

  • Blog

    CMO Roundtable at SXSW – How Top Marketers Are Rethinking Their Strategies

    “Marketing has changed more in the past five years than in the past 500,” said Chief Marketing Officer of Marketo, Sanjay Dholakia at SXSW session, The Next Era of Marketing: Engagement. We are entering into a new age of marketing, one in which marketers are facing steep technology learning curves, rising expectations to drive revenue, as well as
    ...

  • Events

    ¡Adios Mobile World Congress! – Event Highlights

    We made it! Mobile World Congress was four jam-packed days of mobile talk, innovation, networking and lots of walking. CAKE had a fantastic time meeting with our existing clients and partners as well as forming some great new relationships! This was our first time exhibiting at Mobile World Congress, and our already high expectations were greatly
    ...

  • Events

    SXSW: It’s All About the Journey

    This week we’re heading out to South by Southwest (SXSW) in Austin. As you probably know, SXSW brings a unique intersection of original music, independent films and emerging technologies. CAKE is excited to be part of this event, and will be taking stage at the Marketo SXSW Engagement Lounge on Saturday March 14 at noon
    ...

  • Blog

    Cool New Technology Showcased at eTail West

    The floor at eTail West 2015 was buzzing with the industry’s newest, cutting-edge vendors and we are grateful to Multichannel Merchant for naming us as one of the eTail exhibitors who stood out in the pack!  Read the full article here!

  • Events

    Mobile World Congress – Using Technology to Track Mobile Advertising

    In early March, more than 85,000 mobile industry leaders are expected to come together in Barcelona for the 2015 Mobile World Congress, Europe’s largest event dedicated to mobile. Over the course of four days from March 2 to 5, attendees will get essential, in-depth industry insight, highlighting areas of growth and opportunity. CAKE is pleased
    ...

  • Insights

    CAKE Leadscon Preview: The Latest In Campaign Attribution

    As little as two years ago, campaign attribution was in an entirely different place. Properly attributing conversions across multiple marketing channels was a huge, complex undertaking. Marketers had to spend a good deal of time in disparate systems, using complicated, labor-intensive methods to get what can only be described as an incomplete view of the
    ...

  • CAKE News

    ASW 2015: The First Stepping-stone on our Journey to Another Successful Year

    Well, that’s another Affiliate Summit West in the books. Everyone at CAKE had a fantastic time meeting with our existing clients and partners as well as fostering some great new relationships. Building on the successes of a very fruitful 2014, we set out to make ASW 2015 the first stepping-stone on our journey to another
    ...

  • CAKE News

    Ad:tech NY Video Interview: Digital marketing trends and challenges

    CAKE’s president, Santi Pierini, talks about the present and future of digital marketing. The video interview focuses on: [list] Rising marketing accountability expectations of CMOs and the pressures they face Next big trends in the industry Challenges marketers face when collecting and analyzing marketing data Takeaways from the joint session with Marketo on merging customer
    ...

  • CAKE News

    Ad:tech NY: Session Recap and Photos from the Event

    Ad:tech New York: We came, we spoke and we had a sweet time! Last week, the Javits Center in New York City was buzzing with innovative thinkers from all over the world. Leaders from all facets of digital marketing came together to exchange ideas and connect face-to-face with like ad-tech visionaries. Team members from CAKE
    ...

  • CAKE News

    CAKE UK Soiree Celebrates Product and Rebrand Launch!

    CAKE UK kicked off the launch of our two newest products and company rebrand with a celebration at the Century Club in Soho on October 2nd! As the disco ball gleamed, champagne flowed, and enthusiastic chatter filled the room, the excitement was contagious among the UK’s leading industry professionals present at the soiree. For more
    ...

  • Events

    Upcoming Events: Ad:tech London, PMI London

    We’re pleased to be exhibiting at this year’s Ad:tech and Performance Marketing Insights (PMI) London, two of Europe’s largest media, digital and performance marketing events! With CAKE, marketers can track, attribute and optimise multi-channel campaigns and reach the full potential of their digital ad spend. Let’s get together at Ad:tech on the 21-22 October and PMI
    ...

  • CAKE News

    Recent Happenings: CAKE Goes to DMEXCO

    Europe’s largest digital marketing conference, DMEXCO (short for Digital Marketing Exposition and Conference), held in Cologne, Germany opened its doors last week to more attendees and exhibitors since its inception. With 30,000 attendees, 800 exhibitors and 400 industry speakers, DMEXCO is the ideal forum to share emerging digital solutions and trends in the ad tech
    ...

  • CAKE News

    Join CAKE and 20,000 Marketers at Marketo’s Virtual Event

    Are you ready for the marketing event of the year? Get expert advice to help meet your company's marketing objectives at Marketers First, a virtual event hosted by Marketo.