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Infographic: Data and the Customer Journey
How well do digital marketers understand the journey their customers take from awareness to conversion and beyond? Based on research, the answer may be ‘not very.’ In fact, an eMarketer report found that only a minority of agency professionals and client-side marketers from around the world were using key sources of data about the customer journey.
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The Data Jungle
The modern marketer is tasked with one goal above all others – generating qualified leads. A rapidly changing digital landscape coupled with the omni-channel nature of the modern consumer makes consistently generating and monetizing quality leads a daunting proposition. These challenges can be met leveraging the right assortment of marketing technology, and, more importantly, applying
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Five Ways Small Companies Can Leverage Big Data
In recent years, there has been a huge amount of hype around the subject of “Big Data” and its ability to capture and uncover meaningful insights that can be translated into improved ROI on marketing activity. Vendors of big data analysis tools claim that it offers a goldmine of performance-related information to help digital advertisers
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White Paper: Transforming Big Data Into Smart Advertising Insights
Do you know where to invest your digital advertising resources to achieve the most impact? If you have trouble coming up with an answer, you are not alone. As the growth of internet usage, web-connected mobile devices and digital marketing channels have exploded, so too has the volume and complexity of information. In fact, data
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How-to: Data Visualization Lets You See Data Clearer and Faster
In just about every facet of business today, we are faced with large amounts of data. Visualization of that data can increase our ability to process information exponentially. In fact, according to research conducted by 3M, we process visual data 60,000 times faster than text. Data visualization is especially important for digital marketers. Think about
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Online Marketing and Big Data
Google’s Chief Economist, Hal Varian, is quoted as saying, “the sexy job in the next ten years will be statisticians … The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades.”