• Insights

    Infographic: The Evolution of Affiliate and Digital Marketing

    Digital marketing continues to expand and is at the forefront of almost every brand’s marketing strategy. While the digital ecosystem is comprised of many different channels including search, social, display and many more, there has been one that continues to make a lasting impression. Affiliate marketing, which boasts impressive ROI, brand awareness and relatively minimal
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  • Insights

    Moment Marketing & Real-time Marketing: A Place for Both in The Digital Marketing Hierarchy

    In recent years, digital marketers have coined new terms such as “Moment marketing” and “Right-time marketing” that have transformed our perceptions of how and when we market to our consumers. According to eMarketer, Moment marketing refers to marketing delivered at the right time, but not always created in real-time. The main objective of Moment marketing
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  • Insights

    Influencer Marketing and Social Media: Best Practices to Track Success

    Leveraging Influencer marketing is a great way to expand your reach and connect with established audiences that frequent social media applications, but many are finding it difficult to attribute website traffic or sales back to their Influencer marketing efforts or how to correlate social metrics to overall marketing strategies. Technologies that can support tracking methods
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  • Insights

    Influencer Marketing and Social Media: Best Metrics to Evaluate Success

    Influencer marketing leverages individuals outside of a company or brand’s marketing division to approach the larger audience. Influencers can range from prominent political figures and celebrities, to mommy bloggers or simply anyone that has a large online following. For this blog, we will focus on the best metrics to evaluate the marketing efforts of Influencers
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  • Insights

    Should Marketing Teams Have A Lead Quota For Sales?

    Does this conversation sound familiar?  Sales Rep:  “I’m not hitting my sales quota because marketing is not sending me enough leads!” Marketing Manager:  “Marketing has generated 30-40% of your lead flow, perhaps there are issues in closing those leads?” Sales Manager:  “The leads you are sending sales are not qualified leads to close!” In most
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  • Insights

    Infographic: Data and the Customer Journey

    How well do digital marketers understand the journey their customers take from awareness to conversion and beyond? Based on research, the answer may be ‘not very.’ In fact, an eMarketer report found that only a minority of agency professionals and client-side marketers from around the world were using key sources of data about the customer journey.
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  • CAKE News

    CAKE 2015 In Review: A Year of Innovation

    In 2015, CAKE continued our product innovation efforts, added a number of industry-leading technology and service partners, and grew our customer base around the globe. As we jump into 2016, we’d like to thank our customers and partners for making this past year a success in many ways.   Product Innovation CAKE continues to meet
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  • Insights

    3 Reasons Phone Calls are a Digital Marketer’s New Best Friend

    We’re always looking for new ways to attract, engage, and convert customers. But have you ever thought about how phone calls fit into the picture? Well, now is the time. The numbers don’t lie. According to Invoca’s new 2015 Call Intelligence Index, more and more consumers begin their journeys online and complete them over the
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  • Insights

    Marketing To The Price-Conscious, Multi-Channel Shopper

    Yesterday Fluent and CAKE hosted a joint webinar on how to market effectively to digitally savvy, price-conscious consumers. Jordan Cohen, CMO at Fluent, and Erik Charles, Senior Director of Product Marketing at CAKE, provided key industry insights and tips for acquiring new customers and analyzing the effectiveness of multi-channel marketing programs. There was a lot of
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  • Insights

    The Data Jungle

    The modern marketer is tasked with one goal above all others – generating qualified leads.  A rapidly changing digital landscape coupled with the omni-channel nature of the modern consumer makes consistently generating and monetizing quality leads a daunting proposition. These challenges can be met leveraging the right assortment of marketing technology, and, more importantly, applying
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  • Blog

    12 Interesting and Fun Digital Marketing Stats From the Last Week

    Another week of intriguing data points has come and gone, and Adweek has curated the 12 most interesting and fun stats that they saw. Check ’em out here!

  • Insights

    The Marketing Fingerprint

    Much like how each individual has a distinct fingerprint intricately designed with unique codes of DNA, the same could be said for modern day consumers. While not a literal fingerprint, consumers are increasingly moving away from a one-size-fits-all buying behavior to a customized, tailored journey unique to their personal preferences and purchasing patterns. Consider this
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  • Insights

    Customer Lifetime Value: The Metric Marketers Often Forget, But Shouldn’t

    Marketing and sales strive to quickly push buyers from a first interaction to an initial purchase in order to drive short-term revenue. However, it shouldn’t stop there. If marketers gain a greater understanding of what their consumers want, they can effectively develop strategies to continually interact with those consumers once an acquisition has been made, thus
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  • Events

    Disrupt, Innovate and Engage – What Marketers Should Focus On

    The theme for Marketo’s Marketing Nation Summit “Inspiration in the Nation” was just that – inspiring. A bustling exhibit hall was filled with over 6,000 B2B and B2C digital marketers looking to expand their grasp on the digital ecosystem. Over 100 live sessions featured insightful commentary, plus there were keynotes from Arianna Huffington, Phil Fernandez
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  • Blog

    CMO Roundtable at SXSW – How Top Marketers Are Rethinking Their Strategies

    “Marketing has changed more in the past five years than in the past 500,” said Chief Marketing Officer of Marketo, Sanjay Dholakia at SXSW session, The Next Era of Marketing: Engagement. We are entering into a new age of marketing, one in which marketers are facing steep technology learning curves, rising expectations to drive revenue, as well as
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  • Blog

    Marketo Adds Integration with Accelerize CAKE

    Marketo has integrated Accelerize’s CAKE multichannel tracking platform into its engagement marketing platform. This new integration gives digital marketers a comprehensive view into the channels driving customer acquisition and customer lifetime value. Marketers can now use CAKE and Marketo together to secure a better view of conversion paths by tracking digital spend across multiple channels,
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  • CAKE News

    5 Ways To Stay Ahead Of The Marketing Technology Wave

    Marketing technology is providing more diverse and varied opportunities to connect with customers and allowing for increasing levels of personalization and innovation. While these new opportunities can make marketing more complex, using technology to also harness data, measure digital advertising performance and quantify results will allow marketers to thrive in this dynamic environment. Santi Pierini,
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  • Insights

    In With the New: 5 Digital Marketing Trends to Watch in 2015

    As another year of digital marketing draws to a close, it’s a good time to reflect on how our industry has evolved over the last year, and what the months ahead will bring. One thing is for certain: it’s an exciting time to work in digital marketing. The opportunities that advertisers now have for engaging
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