• How-To

    Using CAKE’s Voucher Codes for Clickless Tracking

    As an affiliate marketer, the best way to accurately track and measure your campaign performance is to use tracking links and postback URLs. By leveraging these tracking capabilities, the CAKE platform enables you to track a consumer’s click and conversion on a digital marketing campaign and attribute it back to the traffic source. But what
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    Carlee Benito8 Minute Read
  • Insights

    What is Performance Marketing and How Has it Evolved?

    What is performance marketing? What is the goal of performance marketing? How has it evolved over the years and how can it help my organization? Today’s blog answers these questions and more.   What is performance marketing? Two decades ago, performance marketing emerged when brands were getting increasingly concerned about the amount of money they were
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    Carlee Benito8 Minute Read