• CAKE News

    2022 – A Year in Review

    Looking back on 2022, we are both overwhelmed with gratitude for our customers, and inspired by their creativity and motivation that drives their continued success. In a year marked by rising digital ad prices, inflation, and increased competition, our customers continued to make significant strides in both growth and profitability. Collectively, CAKE customers launched more
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  • Insights

    Holiday Ecommerce Forecast – Expected Growth with a Chance of Record-High Discounts

    We’re on the cusp of the largest global shopping season of the year, with 2022 worldwide online holiday retail sales set to hit $5.5 trillion. This marks a notable increase in worldwide holiday ecommerce sales compared to the $4.92 trillion pulled in during the same time last year. In 2021, the U.S. holiday shopping season
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  • CAKE News

    Spotlight Q&A With Sol Silva, CAKE’s Business Development Representative

    In this spotlight Q&A, we caught up with Sol Silva, a member of CAKE’s U.S. Business Development team. Sol brings more than 7 years of professional experience across multiple industries including the mortgage and technology space. He is passionate about working with prospects interested in scaling their performance marketing program by educating them on CAKE
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  • Insights

    Affiliate Marketing Statistics in 2022: Predictions, Trends, and Opportunities

    Affiliate marketing has proven to be one of the most adaptable channels available to marketers. Affiliate marketing statistics show that nearly half of U.S. executive-level marketers say they have greater control over their ad spend and better ROI with affiliate marketing compared to other digital channels. With more pressure to prove measurable ROI, marketers are
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