-
Brand Guidelines for Affiliate Marketing: How to Create and Enforce Them
A strong brand can be an incredibly powerful asset. And yet, it’s not always that easy to build and protect brand equity. Especially in the often complex, highly interdependent ecosystem of affiliate marketing that includes advertisers, networks, affiliates, and sub-affiliates. This is where experience counts. For over a decade, CAKE has onboarded thousands of customers
... -
Spotlight: Q&A with OPTIZMO about Automating Email Compliance
Performance-based marketing continues to evolve, but one aspect remains constant: email marketing is one of the highest performing channels. According to HubSpot, “email marketing generates $38 for every $1 spent, an astounding 3,800% ROI, making it one of the most effective options available.” To help performance-based marketers understand how to start or expand their email marketing
... -
Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them
Why brand integrity matters Brand integrity is a measure of how consumers perceive a company across all of its touchpoints. With affiliate marketing, protecting brand integrity for advertisers – or in the case of networks, the advertisers they manage – becomes exponentially more complex in the highly interdependent ecosystem that also includes affiliates, and sub-affiliates.
...