As CAKE’s Vice President of Operations and with almost a decade of experience in the performance marketing industry, Garth Harris shares his personal story about how he joined CAKE, plus perspectives on best practices for sales and client success teams.

He also dives into CAKE’s recent acquisition by Constellation.

Here are some highlights from the Q&A in SalesTechStar.

Tell us about your journey into marketing and sales technology. How did you arrive at CAKE?

With some things in life, you just get lucky by being at the right place, at the right time. And that’s the case with me and CAKE. I stumbled into the marketing technology industry and am so grateful that I did. It all began when I went to pick up a friend from his workplace, a performance marketing software company called CAKE. While there, I met the president of the start-up and we instantly clicked. I was impressed with the company and could easily see the potential and sense the excitement. The following week I started at CAKE on the tech support team answering tickets and customer phone calls. That was nine years ago. Since then I’ve loved every moment of my journey with CAKE – from my various roles with the client success, sales, and product teams, to opening CAKE’s UK office and currently as the company’s VP of Operations.

How did you prepare for the acquisition by Constellation?

As CAKE continued to grow we were searching for a strategic partner that understands the opportunities in the performance marketing industry. We spoke to multiple organizations but we were determined to find the perfect fit that could help take us to the next level.

Constellation acquires, manages, and builds market-leading software businesses that develop specialized, mission-critical software solutions to address the specific needs of its customers. Since CAKE’s inception, our mission has been to embrace a truly customer-driven approach.

We intend to continue our tradition of delivering trusted technology and services driven by and for our SMB and enterprise clients and are thrilled about the continued innovation the Constellation partnership will enable to drive our customers’ continued success.

How will the acquisition impact your operations and sales?

Constellation has demonstrated its ability to acquire and integrate companies with great success. The partnership with CAKE is a clear endorsement of our strategy and technical expertise in performance marketing. That said, now we also benefit from Constellation’s 25 years of experience and powerful backing.

For example, through acquisitions of numerous companies, Constellation has an extensive set of KPIs and metrics, plus operational knowledge that we aligned with our current strategies to elevate our company goals. We’ll also be tracking and monitoring client discussions and tickets, plus investing time with them in a strategic way that enables us to deeply understand their needs.

This allows us to continually build innovative technology for the future of the dynamic performance marketing industry.

Interested in reading more? Check out Garth’s complete Q&A and if you have any additional questions, feel free to reach out to him at garth.harris@getcake.com