Karl Gierach, Author at CAKE Google+
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      Insights from a Data Scientist: Predicting the Customer Journey to Boost ROAS

      Our Data Science department at CAKE has been busy. Recent accomplishments are highlighted on our tech blog and a press release announced our related Patent Application which utilizes Hidden Markov Models to boost return on ad spend (ROAS). Digital marketers are interested in gaining deeper insights about the customer journey to better understand their customers
      ...

      Karl GierachOct 56 Minute Read
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