Ad:tech NY Video Interview: Digital marketing trends and challenges - CAKE Google+
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Ad:tech NY Video Interview: Digital marketing trends and challenges

Posted on Nov 12 by Jill Hara in CAKE News

CAKE’s president, Santi Pierini, talks about the present and future of digital marketing. The video interview focuses on:

  • Rising marketing accountability expectations of CMOs and the pressures they face
  • Next big trends in the industry
  • Challenges marketers face when collecting and analyzing marketing data
  • Takeaways from the joint session with Marketo on merging customer acquisition and engagement

Watch the video interview covered by All Voices.


Download the complete slide deck from the joint think:tech presentation with Marketo, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey

See more about CAKE at ad:tech NY.