Enterprise SaaS Solution Enables the Organization to Analyze Digital Marketing Campaigns Across Multiple Channels and Gain a Deeper Understanding of Customers’ Journeys
NEWPORT BEACH, Calif. – August 15, 2018 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that a leading mortgage company has implemented Journey by CAKE to boost its return on advertising spend (ROAS). A cloud-based marketing intelligence solution, Journey delivers a detailed view of the entire customer journey, from the first marketing touchpoint all the way through to funding a loan. The mortgage company is leveraging CAKE’s new vertical enterprise software solution for the mortgage industry that combines real-time customer journey analytics and multi-touch attribution, with lead generation technology.
The mortgage company specializes in connecting consumers and lenders for highly targeted campaigns. Prior to implementing Journey, the organization was challenged with a disjointed process for managing and routing leads, plus limited visibility into how marketing performed throughout the customer journey.
Now the company uses Journey for collecting data and analyzing digital marketing campaign performance across channels including direct, paid search, organic search, social and affiliate on a single dashboard. With Journey, the company is empowered to:
- Access an analytics dashboard for a unified view of multi-channel marketing performance that helps optimization of lead to loan origination (funding) efficiency.
- Leverage Journey’s digital marketing integrations to extract performance and cost data from media platforms including Bing, Facebook and Google ads, for accurate measurement of advertising costs versus returns.
- Qualify leads in real-time based on customized criteria.
- Gain clarity into the customer journey – from the first touch to loan origination and fulfillment – to further optimize lead generation processes.
Improved visibility across campaigns and channels, as well as optimizing the customer journey continues to be priorities for marketers. In eConsultancy’s 2017 global survey, 70% of respondents said that optimizing the customer journey across multiple touchpoints will be ‘very important’ for them over the next few years.
“Today’s marketers engage with more digital channels, strategies and media partners than ever before,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “They need a marketing intelligence solution that can evaluate and attribute performance from an end-to-end perspective while also drilling down into how each individual touchpoint contributes to ROAS. This is the power of Journey by CAKE.”
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.