The Light at the Beginning of the Marketing Funnel
A solution that empowers marketers with an extended view into the customer journey.Learn more
Introducing Journey by CAKE — A cloud-based platform for collecting, analyzing and acting on digital marketing insights in real-time, providing YOU with the intelligence needed to transform anonymous consumers into known customers.
What is Journey?
Actionable Insights for Digital Marketers.
Sounds pretty cool. But it’s more than just a tagline. Journey by CAKE is proven to drive real results. Built on the trusted and proven CAKE Marketing Intelligence platform, Journey by CAKE is a cloud-based solution that collects, analyzes and empowers you to act on customer journey data in real-time.
How does it work?
As a marketer, you’re likely to be very familiar with funnel progression. But what if we told you there’s a part of the funnel that’s been ignored? Journey by CAKE delivers accurate and actionable insights about vital steps of the online customer journey – including the anonymous portion. With this extended view into the customer journey, you’re equipped with the intelligence to boost campaign performance and return on advertising spend.
Insights: Marketing Intelligence Dashboards
Advanced analytics + a centralized dashboard provide valuable insights that drive real-time decisions.
Attribution: Data-driven Attribution
Optimize campaign spending based on cross-channel analysis of key steps in the customer journey.
Connections: Digital Marketing Integrations
Seamless integrations with digital media and marketing tools make transforming insights into action easier than ever.
Utilizing the CAKE API to acquire real-time data, we have greatly increased efficiencies in our analytics department allowing us to be much more nimble and refined in our optimization efforts.President, BuyologyIQ