The Light at the Beginning of the Marketing Funnel

A solution that empowers marketers with an extended view into the customer journey.

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Introducing Journey by CAKE — A cloud-based platform for collecting, analyzing and acting on digital marketing insights in real-time, providing YOU with the intelligence needed to transform anonymous consumers into known customers.

What is Journey?

Actionable Insights for Digital Marketers.
Sounds pretty cool. But it’s more than just a tagline. Journey by CAKE is proven to drive real results. Built on the trusted and proven CAKE Marketing Intelligence platform, Journey by CAKE is a cloud-based solution that collects, analyzes and empowers you to act on customer journey data in real-time.

How does it work?

As a marketer, you’re likely to be very familiar with funnel progression. But what if we told you there’s a part of the funnel that’s been ignored? Journey by CAKE delivers accurate and actionable insights about vital steps of the online customer journey – including the anonymous portion. With this extended view into the customer journey, you’re equipped with the intelligence to boost campaign performance and return on advertising spend.

How do I get it?

Getting started is simple. Contact CAKE today to launch your journey towards transforming anonymous consumers into known customers.

Request a demo

Main Features

  • Insights: Marketing Intelligence Dashboards

    Advanced analytics + a centralized dashboard provide valuable insights that drive real-time decisions.

  • Attribution: Data-driven Attribution

    Optimize campaign spending based on cross-channel analysis of key steps in the customer journey.

  • Connections: Digital Marketing Integrations

    Seamless integrations with digital media and marketing tools make transforming insights into action easier than ever.

Utilizing the CAKE API to acquire real-time data, we have greatly increased efficiencies in our analytics department allowing us to be much more nimble and refined in our optimization efforts.

Jeremy Buttke President, BuyologyIQ

Want to learn more about
Journey by CAKE?

Request a demo