The Light at the Beginning of the Marketing Funnel
A solution that empowers marketers with an extended view into the customer journey.Learn more
Introducing Journey by CAKE — A cloud-based platform for collecting, analyzing and acting on digital marketing insights in real-time, providing YOU with the intelligence needed to transform anonymous consumers into known customers.
What is Journey?
Actionable Insights for Digital Marketers.
Journey by CAKE drives real results. Built on the trusted and proven CAKE Marketing Intelligence platform, Journey by CAKE is a cloud-based solution that collects and analyzes customer journey data using multi-touch attribution for marketing campaign optimization.
How does it work?
There’s part of the customer journey that has largely been ignored. Journey by CAKE delivers accurate and actionable insights about the previously missing steps of the anonymous customer journey. With this extended view into vital customer interactions, Journey provides the intelligence needed to move unknown consumers to known customers, boosting campaign performance and return on advertising spend.
Insights: Advanced Analytics Dashboards
A centralized dashboard provides valuable customer journey insights that drive real-time decisions.
Attribution: Multi-touch Attribution
Optimize campaign spending based on cross-channel analysis of key steps in the customer journey.
Connections: Digital Marketing Integrations
Seamless integrations with digital media and marketing tools make collecting customer journey data easier than ever, ensuring accuracy in marketing insights.
Utilizing the CAKE API to acquire real-time data, we have greatly increased efficiencies in our analytics department allowing us to be much more nimble and refined in our optimization efforts.President, BuyologyIQ