India Affiliate Summit | Show Insights | CAKE Google+
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India Affiliate Summit | Show Insights

Intro Summary

Last week, CAKE attended India Affiliate Summit 2016 (IAS), hosted by the Internet and Mobile Association of India (IAMAI). IAS is a conference intended to explore the innovations and trends of affiliate marketing with influential industry professionals. With more than 1,500 attendees and 70 speakers throughout the two-day event, India Affiliate Summit offered an exhibit hall in addition to an Affiliate Street with additional opportunities for brands, networks and advertisers to meet. CAKE was a gold sponsor of the event and exhibited at Booth #8 and #9, in addition to booth #E6 during the Affiliate Street.


Keynote and Panel Session

In addition to exhibiting, CAKE had the opportunity to present on stage during a keynote and panel to share best practices for optimizing affiliate marketing campaigns.


On the first day of the event, CAKE’s EMEA Director of Operations, Stephanie Swan delivered a keynote titled “Managing Affiliates: Using Data to Make Informed Decisions.” During the keynote, Swan offered insights into implementing data-driven decision making to transform your affiliate marketing program by:

-Evolving beyond clicks and conversions, and implementing attribution
-Leveraging real-time data for enhanced customer targeting
-Understanding the value of advertiser data
-Combatting fraud with granular insights and real-time actionable data


On the second day of the event, CAKE’s Country Manager, Manbir Singh moderated a panel titled “Navigating the Affiliate Marketing Ecosystem: Lessons Learned and Helpful Hints.” This session included the following panelists:

-Vipul Kedia, Director of Partnership and Delivery, Affle
-Srikrishna Swaminathan, Head of Affiliate/Third Party Supply Business, Wadogo
-Parul Bhargava, CEO,
-Prakash – Senior Manager Media, Seventynine
-Manbir Singh, Country Manager, CAKE

Attendees at the panel received first-hand knowledge on how to maximize digital spend and increase ROI, from industry professionals who have successfully navigated the evolving affiliate ecosystem.

Key Trends

During the conference, there were multiple opportunities to network with other attendees and listen in on sessions. Some of the most prominent trends we heard from the exhibit hall and sessions included the following:

-Mobile continues to gain traction and mobile targeting is at the forefront of every affiliate marketers mind.
-The role attribution plays in mobile marketing, especially with multiple devices and the different tools available to track mobile campaigns.
-Advertisers are beginning to demand greater transparency from Networks for a deeper understanding of their data and performance.
-Best practices for building an affiliate marketing program and attribution strategy.


India Affiliate Summit 2016 was an incredible platform to network with affiliate marketers, spend invaluable time with our clients and educate attendees on the value of data-driven decision making. The keynotes and panels provided an excellent opportunity to learn best practices, innovative offerings and gain first hand expertise from industry experts. We are looking forward to participating at IAS 2017!