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Marketing Sherpa Interviews CAKE President Jeff McCollum at IRCE
Marketing Sherpa’s Allison Banko interviews CAKE President Jeff McCollum at IRCE on the importance of multi-touch attribution.
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CAKE Extends Performance Marketing Suite
Performance Marketing Insider reports on CAKE’s launch of its expanded multi-channel suite, which includes solutions geared specifically to enterprise marketers. CAKE’s new enterprise suite is set to make tracking and optimization of many eCommerce campaigns much easier, while also providing more precise data.
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Why 2014 Looks Set to Trump 2013
CAKE President Jeff McCollum writes for PerformanceIN on why 2014 looks set to trump 2013 in the performance marketing space. Jeff is confident that 2014 will be the year that even more advertisers and publishers begin to take advantage of the burgeoning performance marketing scene.
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CAKE President Comments on AOL Acquisition of Convertro for $101 Million
CAKE President Jeff McCollum comments on AOL acquisition and how big players in advertising are understanding the need to gain insight into conversion attribution throughout the customer journey in an Adotas article from Mike Daly.
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CAKE Integrates ParStream Solution into its SaaS platform
Database Trends and Applications reports on CAKE’s integration of the ParStream database into our SaaS platform to streamline the analysis of data. CAKE selected the ParStream solution to query and analyze data quickly, while also allowing scalability to meet the BI needs of performance marketers.
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Performance Marketing Insider: Interview with Jeff McCollum, Part II
In this second part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE, about their new offering, cupCAKE.
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Performance Marketing Insider: Inteview with Jeff McCollum, Part I
In this first part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE, about how the platform provides an invaluable suite of tools for performance marketers.
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CAKE Targets SMEs with New Solution for Affiliate Marketers
Performance Marketing Insider reports on launch of new version of CAKE’s affiliate marketing campaign management solution.
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CAKE Parent Co. Signs Referral Agreement with Digital River
Performance Marketing Insider reports on referral agreement between CAKE’s parent company, Accelerize New Media and Digital River.
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CAKE Called Business Booster in Forbes.com Article
CAKE is featured as one of fifteen marketing software solutions that boost business for entrepreneurs in a Forbes.com article from Ilya Pozin. Pozin calls CAKE one of the great marketing softwares that can help companies remain relevant and master marketing in the digital age.