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E-Commerce Marketing And Real-Time Analytics: Strategies For Success
In a world where online consumers can now buy products anytime and anywhere from all manner of devices, businesses need to be able to respond fast and adapt their marketing strategies based on what’s happening in the moment.
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CAKE Expands International Presence with New Aussie Base
The Australian city of Sydney has become the latest destination to welcome an office from performance marketing software provider CAKE. Asia-Pacific has emerged as a key region for CAKE, whose SaaS offerings are used by marketers to track and optimise their performance-based campaigns.
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Cake Marketing Launches in Australia
Digital marketing software business Cake today announced its expansion into Australia. The US-founded performance marketing firm, which lets advertisers track, analyse and optimise their online campaigns with its software as a service (SaaS) based solutions, has extended the reach of its global footprint to include Sydney. It will sit alongside its operations in Newport Beach,
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Purify Digital Can Eat its ‘CAKE’ and Have it, Too!
Accelerize and its digital marketing software division CAKE recently announced that U.K.-based Purify Digital has implemented CAKE’s SaaS-based solution to “track, attribute and optimize the performance of the mobile and web-based traffic” that it delivers to its global client base.
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Lead Attribution Must Go Beyond First or Last Click
Tablets are becoming the primary computing devices for many professionals and consumers—and this will change the way marketers need to attribute the results of their lead generation campaigns.
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Will 2015 be the year ‘In-App Tracking’ goes mainstream?
Picture the scene. A gun fires to signal the start of a 110 meter hurdle race. Having prepared long and hard for the challenge ahead, one athlete races into an early lead, bounds over the first hurdle, then stops dead in his tracks and raises his hands above his head to celebrate his ‘victory’. As ridiculous
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Is Your Mobile Campaign Working?
A consumer who clicks on an ad embedded with an active tracking link can be directed to a landing page that is appropriately matched to the individual’s demographics, purchase history, device used, interests, etc. Since this method allows marketers to make changes in real-time, revenue-impacting decisions can be implemented in minutes to achieve greater ROI
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Tips to Building an Affiliate Program Primed for Continuous Improvement
Many direct marketers enlist affiliate partners to promote offers and drive traffic on their behalf, but a common mistake made with affiliate programs is to just “set it and forget it.” The technology available to manage and track performance marketing campaigns makes it easier than ever to keep tabs on affiliate relationships and measure results.
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Digital Ad Tracker’s Cake Gets New Look, Goals
Tracking digital ad campaigns is a piece of cake, according to Accelerize Inc.— its own Cake, that is. The Newport Beach-based marketing technology company recently rebranded its sole division, Cake, in an effort to attract larger accounts and “uplist” to Nasdaq from trading over the counter.
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INside Events: CAKE Celebrates Product Launch and Rebrand
Celebrating the launch of two new products and a rebrand of its logo and website, tech marketing solutions company CAKE threw a party with its London team at the members-only venue – The Century Club in Soho on October 2.
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Mapping the Customer Journey: 4 Best Practices for Measuring Attribution
Multitouch attribution is on every digital marketer’s lips these days, and for good reason. With deeper insight into how specific tactics impact the performance of their digital spend, practitioners can make smarter, and ultimately more profitable, decisions about how to allocate budgets and how to design campaigns.
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E-commerce Tracking and Attribution: Minefields to Avoid
CAKE’s Managing Director of Europe, Paul Wright, outlines three minefields e-commerce marketers commonly encounter and provides proactive solutions to prevent these mistakes.
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Intelligent Marketing: How to Address the Increasing Pressures of Tracking Online Ad Spend
CAKE’s MD Europe, Paul Wright, puts together his top tips for The Drum about how to track online spend and prevent losses.
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CAKE Targets Networks and Advertisers with New Software
CAKE for Advertisers is a new software as a service (SaaS) platform that aims to bring the tracking, attribution and optimisation of digital marketing costs across search, display, email, video, social, affiliate and other channels under one roof.
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Quality Conquering Quanity in Lead Generation
Allvoices’s John Egan reports on lead generation with the help of key industry insights from CAKE President Jeff McCollum. Jeff says the lead generation business has debated quality vs. quantity for years, but now, lead buyers and sellers are getting more serious about quality.
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CAKE Releases Whitepaper on Attribution Issues
Performance Marketing Insider reports on the release of CAKE’s whitepaper, “The Hitchhiker’s Guide to Attribution: Mapping the Customer Journey for Advertisers”, which goes into great detail to help marketers learn more about how they are getting from first seeing an advertisement to finally making a purchase, and hopefully becoming repeat buyers.
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Paul Wright, MD Europe at CAKE – Shares Insights
PerformanceIN’s ‘Profile: A Day in the Life of’ takes a look at some of the global professionals working across performance marketing. It aims to shed light on the varying roles and companies across the flourishing industry. In this edition CAKE’s Paul Wright is featured.
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Attribution: It’s All About the Journey
When it comes to performance-based marketing attribution, understanding the end-to-end customer journey is key. Digital marketers need to be able to capture every touch point, from first click to final sale, so that they can create a commission model that rewards the most valuable affiliates. Read the article on Gigaom to learn more about attribution
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