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A Day in the Life of… Elizabeth D’Arcy-Potts, Head of Sales at CAKE
What does a head of sales do on a daily basis? PerformanceIn caught up with Elizabeth-D’Arcy-Potts from CAKE to find out.
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From Wild Wild West to trusted channel – technology transforms affiliate marketing
Brittany Christopher, Senior Marketing Manager at CAKE, discusses the future of affiliate marketing on the back of the IAB’s first ever affiliate conference in January 2017.
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Jumia Builds Leading Affiliate Programme with CAKE
CAKE’s performance tracking platform has enabled Africa-based online ecosystem to multiply traffic and revenue.
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Digital Marketing Trends: How Performance Strategies Can Help Marketers Navigate Changes Ahead
In a digital landscape that continues to transform and evolve at a rapid pace, change is perhaps our only constant. The varieties of content, devices and channels that command consumers’ attention shift continuously, leaving marketers with more choices (and questions) than ever about how, when and where to allocate their spend. But despite the now
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CAKE Powers Lead iD’s Performance Marketing Efforts
CAKE has enabled the direct marketing provider to manage multiple affiliate and advertising partners, track campaigns and boost results Lead iD is an interactive direct marketing company utilising proprietary technology, internal websites and mobile traffic to deliver leads, sales and installs on a performance basis. Advertisers partner with Lead iD to identify marketing prospects and
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CAKE Upgrades Tracking, Attribution and Optimisation Platform to Maximise ROAS
CAKE, Accelerize’s digital marketing software division, made significant enhancements to its SaaS-based platform with the introduction of advanced tracking, algorithmic attribution and marketing campaign optimisation for digital marketers. The new functionality will provide networks and digital marketers with the tools needed to effectively measure the true impact each media channel and campaign has on return
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Case Study: BellyBallot Votes Tool ‘Efficient’
Babynames.net leverages CAKE to tackle their issues of lacking lead routing, reporting and vetting, and integrating with advertiser’s APIs. See more at: http://www.targetmarketingmag.com/article/bellyballot-votes-tool-efficient/
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Real-time Data? It’s a Piece of CAKE
Ewan Darby, Managing Director EMEA at CAKE, discusses one of the biggest topics from conversations with clients: real-time data. Read more here: http://mobilemarketingmagazine.com/mobile-data-piece-cake/.
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Pointific Gets a Bigger Revenue Slice of CAKE
News article highlights how a leading India digital ad agency successfully tracks its performance in real-time with CAKE’s tracking solution.
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Lead Tech: Getting Paid the Most for Leads
Imagine going on a journey, but every time you compare your map to the surrounding world, something has changed – as if the landscape is constantly evolving. This is what it is like every day as a digital marketer. This is why CAKE has put together a five-part series, “Navigating the Digital Marketing Landscape.” CAKE President,
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4 Tips to Jumpstart an Affiliate Marketing Program
Affiliate marketing programs that enlist third-party partners to promote offers and drive traffic boost the performance of digital advertising through the ability to definitively track ROI for those offers. Recognizing the benefit of these programs, marketers are increasing their affiliate spend.
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12 Interesting and Fun Digital Marketing Stats From the Last Week
Another week of intriguing data points has come and gone, and we’ve curated the 12 most interesting and fun stats that we saw. Check ’em out:
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5 Ways Small Companies Can Leverage Big Data
In recent years, there has been a huge amount of hype around the subject of “Big Data” and its ability to capture and uncover meaningful insights that can be translated into improved ROI on marketing activity. Vendors of big data analysis tools claim that it offers a goldmine of performance-related information to help digital advertisers
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CAKE Expands International Offering in New Delhi
Performance marketing company CAKE has strengthened its international presence, opening an office in New Delhi to take advantage of ad growth in India. – See more at: http://performancein.com/news/2015/05/28/cake-expands-international-offering-new-delhi/#sthash.sefFbWj6.dpuf
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The Affiliate Marketing Flow
When the Web was in its digital infancy, few knew at the time how profoundly important it would be to global commerce in the years to come. Well, that’s not entirely true – many did and have made their mark on the ‘Net in a very big way.
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