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Journey Analytics Platform Tracks Path To Conversion
Journey by CAKE is a cloud-based solution designed to provide retailers with an end-to-end view of a customer’s path to conversion across multiple channels and devices. Built on the CAKE Marketing Intelligence platform, the solution collects and analyzes granular first-party data about significant brand interactions that shoppers engage with prior to a conversion in order
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How to Capture a Complete View of the Customer Journey
Social media. Mobile apps. E-mail. Search. Today’s digital marketing landscape continues to overflow with opportunities for reaching consumers across a diverse array of devices, platforms and channels. But more choices don’t necessarily make things easier when it comes to boosting return on advertising spend (ROAS).
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CAKE by Accelerize Introduces Data-Driven Attribution Technology
Company’s Focus on Innovation Further Establishes ‘Journey by CAKE’ as Foundation for Industry-Leading Marketing Intelligence Technology.
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IAB Performance Marketing Trends Takes on Attribution, Automation and Struggling Longtail
The IAB UK’s Performance Marketing Trends Seminar returned for 2018, delivering an afternoon of talks and debate on the challenges and advancement on the affiliate marketing industry.
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How to Use CAKE Software to Optimize Your Digital Campaigns
You’ve set your KPIs and established benchmarks for success. Now it’s time to optimize your campaigns; but combing through your digital inventory and pinpointing the channels and optimization strategies that will move a previously unknown consumer to a known customer can prove difficult.
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ATTRIBUTION ALONG THE CUSTOMER JOURNEY – CAKE
Garth Harris, VP client services at CAKE, considers the attribution challenges that face digital marketers today.
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CAKE Helps Leading Forex Broker Attract New Customers and Manage Affiliate Relationships
CAKE helps leading Forex Broker: ForexClub to attract new customers and manage affiliate relationships.
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Why Marketers Have AI on the Brain
Santi Pierini, president and chief operating officer of marketing measurement provider CAKE, said AI in the marketing suite needs to have an actual purpose. It can’t be “AI for AI’s sake.”
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CAKE Sweetens Things Up at MarTech 2017 This Week
Accelerize and its digital marketing software division CAKE have announced that the company will be making its U.S. unveiling of Journey by CAKE, a new enterprise software solution providing marketers with an extended view into the customer journey, at the upcoming MarTech 2017 conference in
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DMEXCO 2017: CAKE
Garth Harris, vice president of client services at CAKE, meets with David Murphy to discuss the power of monitoring the entire customer journey, and why real-time data is crucial when it comes to optimising performance.
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Running a Profitable Affiliate Program: A Piece of CAKE?
This piece is a great read written by our client, Brandon Myers at Aceable, about the company’s successful performance marketing program powered by CAKE.
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Brazil: The Land of Digital Marketing Opportunity
With Brazilians becoming the most active mobile users and the country’s tech space booming, Brazil is a unique environment full of potential for digital marketers.
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Performance Marketing Goes Mainstream: What You Need To Know
As performance marketing goes mainstream, what lessons can practitioners take away from the affiliate model to drive greater results across all types of campaigns?
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Piece of CAKE: Accelerize Touts Continued International Momentum
Ahead of the weekend, MMW learned that Accelerize and its digital marketing software division CAKE achieved significant global expansion with more than 38% of overall revenue derived outside of the U.S., 20% of which is attributed to the Europe, the Middle East and Africa (EMEA).
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People on the Move
Accelerize and its digital marketing software division, CAKE, named Charles Teed as vice president of sales.