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Constellation Acquires TUNE, Combines With CAKE To Consolidate Performance Marketing Industry
Constellation, a Canadian company that grows through acquisitions, has acquired TUNE to consolidate the performance marketing space. CAKE was the first acquisition in the performance marketing space for Constellation, which was acquired in June 2019. Tune now becomes the second acquisition.
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Lead Distribution: Why it Belongs with Affiliate Programs
Today’s environment has ushered in a wave of changes. While often challenging, these shifts can also result in the motivation to uncover new revenue opportunities. One that is plainly in sight – extending affiliate programs to include lead distribution.
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The Best Affiliate Marketing Tools For 2020
If you’re not already familiar, affiliate marketing is a process that enables people to earn income by promoting other companies’ products or services. Simply put, it’s a reward system that involves paying out a commission to anyone who sells your product on your behalf. And it’s a great way for companies to form partnerships with other
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Reclaim Accurate Measurement in the Age of Privacy
The General Data Protection Regulation (GDPR) and the upcoming California Consumer Privacy Act (CCPA) deadline have ushered in a new privacy landscape to marketing. It’s a shift that’s been brewing for some time, as consumers demand more control over their data. A poll conducted by Symantec revealed that 83% of internet users worldwide are concerned
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SalesTech Star Interview With Garth Harris, VP Of Operations At CAKE
We approach customer success as an overall company methodology as opposed to just a customer service team philosophy. This holistic, client-focused methodology goes beyond basic customer support and spans every department at CAKE from Sales and Marketing, to dev operations and the executive team.
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Performance Marketing Software Provider CAKE Acquired by Constellation
The acquisition comes after an exceptional period of growth and product innovation from CAKE. The deal now makes them the largest performance marketing software vendor.
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DMEXCO 2018 – Crossing Devices with CAKE
At Dmexco 2018, Tim Maytom meets up with Garth Harris, vice president of operations at CAKE, to discuss how the firm’s Journey proposition has changed over the last year, and how customers are approaching the challenge of cross-device attribution.
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Four Steps to Customer Journey Success
It’s no surprise that the path that transforms an anonymous consumer into a known customer is called a “journey.” In a digital landscape that includes a multitude of channels, media platforms and opportunities for engagement, the road to a conversion can be long and winding with many twists and turns.
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Top 10 Marketing Analytics Solution Providers – 2018
The top “10 Marketing Analytics Solution Providers” shortlists companies providing innovative solutions within the marketing analytics industry.
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2019 E-Commerce Technology Preview Insights From 12 Industry Experts
This comprehensive collection of e-Commerce thought leadership will help retailers determine the most effective go-forward business strategies.
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Interview with Sr. VP of Global Sales and Alliances of CAKE – Harry Beck
1. Tell us a little bit about your role and how you got here. (what inspired you to start/join a martech company) Currently I oversee CAKE’s strategic global partnerships. I am passionate about building alliances between companies to facilitate mutually beneficial revenue and growth opportunities. My experience spans over 15 years building sales and alliance
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Interview with Santi Pierini, President and CEO, CAKE
“Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result.”
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Quantifying the Customer Journey: Turning Multi-Touch Attribution Insights Into Action
There’s a reason we call it the customer journey. Between a consumer’s first interaction with a digital marketing campaign and the moment they make a purchase decision, there are often many twists, turns and detours along the way.
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Journey Analytics Platform Tracks Path To Conversion
Journey by CAKE is a cloud-based solution designed to provide retailers with an end-to-end view of a customer’s path to conversion across multiple channels and devices. Built on the CAKE Marketing Intelligence platform, the solution collects and analyzes granular first-party data about significant brand interactions that shoppers engage with prior to a conversion in order
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How to Capture a Complete View of the Customer Journey
Social media. Mobile apps. E-mail. Search. Today’s digital marketing landscape continues to overflow with opportunities for reaching consumers across a diverse array of devices, platforms and channels. But more choices don’t necessarily make things easier when it comes to boosting return on advertising spend (ROAS).
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CAKE by Accelerize Introduces Data-Driven Attribution Technology
Company’s Focus on Innovation Further Establishes ‘Journey by CAKE’ as Foundation for Industry-Leading Marketing Intelligence Technology.