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DMEXCO 2018 – Crossing Devices with CAKE
At Dmexco 2018, Tim Maytom meets up with Garth Harris, vice president of operations at CAKE, to discuss how the firm’s Journey proposition has changed over the last year, and how customers are approaching the challenge of cross-device attribution.
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Four Steps to Customer Journey Success
It’s no surprise that the path that transforms an anonymous consumer into a known customer is called a “journey.” In a digital landscape that includes a multitude of channels, media platforms and opportunities for engagement, the road to a conversion can be long and winding with many twists and turns.
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Top 10 Marketing Analytics Solution Providers – 2018
The top “10 Marketing Analytics Solution Providers” shortlists companies providing innovative solutions within the marketing analytics industry.
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2019 E-Commerce Technology Preview Insights From 12 Industry Experts
This comprehensive collection of e-Commerce thought leadership will help retailers determine the most effective go-forward business strategies.
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Interview with Sr. VP of Global Sales and Alliances of CAKE – Harry Beck
1. Tell us a little bit about your role and how you got here. (what inspired you to start/join a martech company) Currently I oversee CAKE’s strategic global partnerships. I am passionate about building alliances between companies to facilitate mutually beneficial revenue and growth opportunities. My experience spans over 15 years building sales and alliance
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Interview with Santi Pierini, President and CEO, CAKE
“Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result.”
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Quantifying the Customer Journey: Turning Multi-Touch Attribution Insights Into Action
There’s a reason we call it the customer journey. Between a consumer’s first interaction with a digital marketing campaign and the moment they make a purchase decision, there are often many twists, turns and detours along the way.
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Journey Analytics Platform Tracks Path To Conversion
Journey by CAKE is a cloud-based solution designed to provide retailers with an end-to-end view of a customer’s path to conversion across multiple channels and devices. Built on the CAKE Marketing Intelligence platform, the solution collects and analyzes granular first-party data about significant brand interactions that shoppers engage with prior to a conversion in order
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How to Capture a Complete View of the Customer Journey
Social media. Mobile apps. E-mail. Search. Today’s digital marketing landscape continues to overflow with opportunities for reaching consumers across a diverse array of devices, platforms and channels. But more choices don’t necessarily make things easier when it comes to boosting return on advertising spend (ROAS).
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CAKE by Accelerize Introduces Data-Driven Attribution Technology
Company’s Focus on Innovation Further Establishes ‘Journey by CAKE’ as Foundation for Industry-Leading Marketing Intelligence Technology.
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IAB Performance Marketing Trends Takes on Attribution, Automation and Struggling Longtail
The IAB UK’s Performance Marketing Trends Seminar returned for 2018, delivering an afternoon of talks and debate on the challenges and advancement on the affiliate marketing industry.
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How to Use CAKE Software to Optimize Your Digital Campaigns
You’ve set your KPIs and established benchmarks for success. Now it’s time to optimize your campaigns; but combing through your digital inventory and pinpointing the channels and optimization strategies that will move a previously unknown consumer to a known customer can prove difficult.
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ATTRIBUTION ALONG THE CUSTOMER JOURNEY – CAKE
Garth Harris, VP client services at CAKE, considers the attribution challenges that face digital marketers today.
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CAKE Helps Leading Forex Broker Attract New Customers and Manage Affiliate Relationships
CAKE helps leading Forex Broker: ForexClub to attract new customers and manage affiliate relationships.