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2019 E-Commerce Technology Preview Insights From 12 Industry Experts
This comprehensive collection of e-Commerce thought leadership will help retailers determine the most effective go-forward business strategies.
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Interview with Sr. VP of Global Sales and Alliances of CAKE – Harry Beck
1. Tell us a little bit about your role and how you got here. (what inspired you to start/join a martech company) Currently I oversee CAKE’s strategic global partnerships. I am passionate about building alliances between companies to facilitate mutually beneficial revenue and growth opportunities. My experience spans over 15 years building sales and alliance
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Interview with Santi Pierini, President and CEO, CAKE
“Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result.”
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Quantifying the Customer Journey: Turning Multi-Touch Attribution Insights Into Action
There’s a reason we call it the customer journey. Between a consumer’s first interaction with a digital marketing campaign and the moment they make a purchase decision, there are often many twists, turns and detours along the way.
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Journey Analytics Platform Tracks Path To Conversion
Journey by CAKE is a cloud-based solution designed to provide retailers with an end-to-end view of a customer’s path to conversion across multiple channels and devices. Built on the CAKE Marketing Intelligence platform, the solution collects and analyzes granular first-party data about significant brand interactions that shoppers engage with prior to a conversion in order
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How to Capture a Complete View of the Customer Journey
Social media. Mobile apps. E-mail. Search. Today’s digital marketing landscape continues to overflow with opportunities for reaching consumers across a diverse array of devices, platforms and channels. But more choices don’t necessarily make things easier when it comes to boosting return on advertising spend (ROAS).
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CAKE by Accelerize Introduces Data-Driven Attribution Technology
Company’s Focus on Innovation Further Establishes ‘Journey by CAKE’ as Foundation for Industry-Leading Marketing Intelligence Technology.
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IAB Performance Marketing Trends Takes on Attribution, Automation and Struggling Longtail
The IAB UK’s Performance Marketing Trends Seminar returned for 2018, delivering an afternoon of talks and debate on the challenges and advancement on the affiliate marketing industry.
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How to Use CAKE Software to Optimize Your Digital Campaigns
You’ve set your KPIs and established benchmarks for success. Now it’s time to optimize your campaigns; but combing through your digital inventory and pinpointing the channels and optimization strategies that will move a previously unknown consumer to a known customer can prove difficult.
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ATTRIBUTION ALONG THE CUSTOMER JOURNEY – CAKE
Garth Harris, VP client services at CAKE, considers the attribution challenges that face digital marketers today.
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CAKE Helps Leading Forex Broker Attract New Customers and Manage Affiliate Relationships
CAKE helps leading Forex Broker: ForexClub to attract new customers and manage affiliate relationships.
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Why Marketers Have AI on the Brain
Santi Pierini, president and chief operating officer of marketing measurement provider CAKE, said AI in the marketing suite needs to have an actual purpose. It can’t be “AI for AI’s sake.”
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CAKE Sweetens Things Up at MarTech 2017 This Week
Accelerize and its digital marketing software division CAKE have announced that the company will be making its U.S. unveiling of Journey by CAKE, a new enterprise software solution providing marketers with an extended view into the customer journey, at the upcoming MarTech 2017 conference in
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DMEXCO 2017: CAKE
Garth Harris, vice president of client services at CAKE, meets with David Murphy to discuss the power of monitoring the entire customer journey, and why real-time data is crucial when it comes to optimising performance.
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Product Reviews – CAKE (2)
A few weeks ago, we wrote about CAKE, our performance marketing software of choice. You can read that article here. We talked about our need for a reliable and dynamic marketing software to manage all of our marketing data, and some of our favourite features. But there are plenty more features that we love and
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