Will 2015 be the year ‘In-App Tracking’ goes mainstream? | CAKE Google+
Request a Demo

Integrated Solutions to Grow with Your Business

CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions.

Affiliate Marketing

Manage and measure partner performance with precision for improved profit margins.

Learn More
Request a Demo

Lead Generation

Collect, validate and distribute leads in real-time for maximum profitability.

Learn More
Request a Demo

MultiChannel Marketing

Measure channel performance using multitouch attribution, for ROAS optimization.

Learn More
Request a Demo

Readily integrate with 3rd-party systems or access 24/7 support.

Integrations Support

Will 2015 be the year ‘In-App Tracking’ goes mainstream?

Posted on Dec 17 by Elizabeth D'Arcy-Potts in Blog

By neglecting to track user activity beyond the initial download, marketers are losing out on valuable insights into user behaviour that can be used to optimise their future marketing spend.

Elizabeth D’Arcy-Potts, Sales Director, Europe shares her thoughts with The Drum on why marketers need to be tracking their in-app activity. Read the full article on The Drum.