In today’s fast-paced landscape of digital marketing, staying ahead is essential. At CAKE, we recognize the challenges our clients face with managing domains in an environment where the lifespan of tracking domains is becoming increasingly shorter.

That’s why we are excited to introduce Domains Management. This powerful capability gives you full control over your domain strategy, while boosting your ability to easily adapt to the ever-changing digital environment.

Why Domains Management matters

In recent years, web browsers have tightened restrictions with tracking domains, significantly shortening their lifespan. This has made managing domains cumbersome and time-consuming, thus creating inefficiencies and delays that could potentially have a negative impact on traffic, revenue, and business performance.

Our new Domains Management feature addresses these challenges head-on. The feature empowers you to manage your domains directly within the CAKE platform, from adding tracking domains to purchasing SSL certificates, and accessing insights through detailed reporting. Overall, this tool equips you to navigate modern performance marketing’s complexities with greater independence and efficiency.

Key features and benefits

 
1. Add Tracking Domains

Users can add domains they own as Cookie or Redirect Domains, with the added convenience of an option to automatically purchase SSL certificates. This enhanced autonomy enables you to implement branded domains, significantly improving your ability to mitigate risks from less reliable traffic sources and boost overall traffic quality. Moreover, it serves as a strategic
defense against domain-centric tracking prevention mechanisms, such as Apple’s Intelligent Tracking Prevention (ITP).

2. SSL Management and Visibility

The SSL certificate purchasing process is streamlined, allowing you to acquire certificates directly within CAKE. The comprehensive Certificate Grid provides full oversight of your SSL
management. This integration simplifies certificate management, particularly beneficial for Proxy Users, by delivering complete visibility and control. As a result, you’re equipped with more
efficient and independent domain management.

3. Domains Report with Affiliate, Offer, and Campaign Drill Down

The Domains Management feature introduces a comprehensive report that enables detailed insights into domain assignments across various entities, including Affiliates, Offers, and Campaigns. This allows you to effectively manage your domain strategy by providing a clear overview of current domain utilization. With this information at your fingertips, you can make informed decisions about reassigning or eliminating domains based on their traffic performance, ensuring optimal use of your domain resources and enhancing overall campaign effectiveness.

The Value of Autonomy in Domain Management

The introduction of the Domains Management feature marks a significant shift in how you can approach domain management within CAKE. With the ability to manage domains more independently, you can more easily streamline your workflows and adapt to the digital landscape.

Moreover, the ability to add multiple domains to your CAKE instance opens up new possibilities for tracking strategies and branded domains, empowering you to confidently explore traffic sources without compromising your trusted partnerships. This flexibility enhances your network’s quality but also positions you more competitively when negotiating with premier partners.

Looking Ahead

At CAKE, our goal is to continuously innovate and provide you with the tools that help drive your success. With the Domains Management capability, you can discover new ways to optimize your affiliate strategies, improve your network’s performance, and ultimately, increase your revenue.

We invite you to explore this new feature and see how it can transform the way you manage your domains. As always, our team is here to support you.

For more details about Domains Management, check out this Knowledge Base article.