CAKE is now a member of the Interactive Advertising Bureau Europe’s Transparency and Consent Framework (IAB TCF). Our membership to the Framework extends our commitment to consumer privacy and data protection while opening up new partner opportunities for our European Union (EU) customers. 

We are thrilled to join many of our EU customers and enterprise technology leaders in this trusted organization dedicated to consumer privacy and data protection. In addition to our GDPR efforts and Type 1 SOC 2 and Type 2 SOC 2 certifications, our voluntary membership to the Framework exemplifies our ongoing efforts to ensure the highest levels of consumer privacy.

CAKE’s membership with the Framework provides EU and international clients collecting EU consumer data with the assurance that we have taken the proper steps towards privacy protection. Additionally, it also expands the playing field for CAKE customers by providing access to more opportunities to work with new advertisers and publishers who are also IAB TCF members.

The Framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the European Union’s (EU) General Data Protection Regulation (GDPR) and the ePrivacy Directive when processing personal data or accessing and/or storing information. This information from a user’s device includes cookies, advertising identifiers, device identifiers, and other tracking technologies.

The Framework was developed by the IAB Europe in collaboration with organizations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also provides users the opportunity to select exact terms. Moreover, the Framework enables CAKE as a vendor engaged in programmatic advertising to highlight our transparency and consent status to our partners which allows us to lawfully process personal data for online advertising and related purposes. 

 To learn more about CAKE’s consumer privacy and data protection initiatives, visit the following resources:

• CAKE achieves TYPE 2 SOC 2 certification and completes CCPA compliance readiness
• Apple’s Intelligent Tracking Prevention 2.0 (ITP) – how will this impact you?
• Google Chrome 80 update – Everything you need to know as a performance marketer
• CAKE best practices for accurate measurement (without cookie tracking)
• CAKE GDPR roadmap