• Insights

    Humanizing Your Brand!

    One of the most powerful tools in any business is the face behind the product.  Nowadays, there are plenty of resources on how to “promote” your brand.  Whether the resource is using one of the many social media platforms or something as simple as a customer spreading the word for your company- the commonality is how this is done… the human being. Implementing the “who” into any business will help scale any marketable product.  It’s all about “humanizing your brand!”

  • Insights

    Tracking And Converting The World One “like” And “tweet” At A Time!

    It was spring semester of 2006.  I was writing my mid-term paper for college when my friend came rushing into my room to tell me all about this website she had just signed up for.  But this wasn’t just any ordinary website.  This website required you to have a college email to sign up.  College kids connecting with other college kids?  I was hooked!  I was connecting with people I haven’t been in contact with for years, friends that moved to other states for college… little did I know that this was going to change the way the world used technology… wait, scratch that! This was the beginning of a whole new Online Marketing opportunity and era!