Have you ever wondered what it takes to run a performance marketing program? If you have run a program before or have experience working within the digital marketing space you probably know it requires in-depth knowledge, diligence and the right tools to make it happen. BUT the payoff is rewarding!

CAKE just announced the launch of its Certified Partner Program, offering a team of skilled agencies who provide performance marketing training and expertise to online marketers. Recently we published an infographic directed towards CMO’s, educating them on the necessity of implementing a performance marketing program. It is our mission at CAKE to help online marketers maximize the impact and optimize the value of digital spend in the $98 billion global digital advertising industry. Performance Marketing is growing at an annual rate of 17% and can provide measurable ROI.  It is no longer an option to not participate in a performance marketing program but a must. With this in mind, the CAKE Certified Partner Program connects brands, advertisers and online marketers with an extremely educated team and the proper tools, analytics and real-time results to effectively monitor and optimize their marketing investments.

For CAKE Partners there are three levels of involvement:

As a CAKE Consultant you will receive the tools to provide your clients with the information they need to make an educated decision when selecting their performance marketing platform.

As a CAKE Agency Partner your company will receive unrivaled training to co-market CAKE’s technology and the opportunity to manage the client’s performance marketing program for them.

As a CAKE Enterprise Partner you license your own CAKE instance(s) and can manage multiple clients at once. With this high-level of integration you will enjoy all of the benefits and premium levels of support that come with this program.

Mitch Gordon, VP of Sales and Business Development for CAKE oversees the program and strongly believes that “the CAKE Certified Agency Program formalizes our commitment to this elite group of professionals and sends out a strong message to advertisers that we are collectively raising the bar in performance marketing with regard to professionalism, quality and value.”

As a Customer There Are Many Benefits:

Customers who seek to benefit from the CAKE platform but who do not have the experience and/or people to manage it will immediately gain value from the CAKE Certified Agency Program. CAKE's certified agencies provide free affiliate program audits as well as strategic, creative and program management services. They are experts in the CAKE platform and can transition their knowledge and expertise to CAKE clients. The program's inaugural partners are: Direct Agents, Acceleration Partners, Schaaf-PartnerCentric, AffiliateTraction, eAccountable, SmarterChaos.com, Neo@Ogilvy, and Juhll Online Marketing.

To learn more about becoming a partner or working with a partner please contact us here and we will be in touch shortly!