“It's unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money – that's all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot – it can't be done. If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.” –John Ruskin

No, John Ruskin is not a member of the business development team here at CAKE; however his wisdom holds a dear place in our hearts. His sentiment echoes in our offices and informs much of what we do and how we do it. You see, since our founding CAKE has prioritized capability and value. Whether it’s our single dashboard user interface, our performance-minded pricing structure, or our no-cost unlimited premium 24/7 support, our technology is the conflation of value and capability.

Our clients come from the Fortune 100 list, the Inc. 500 list and everything outside and in-between. As such, we are sensitive to the fact that some of our clients rely completely on CAKE to drive their businesses and others simply use CAKE as but one of many channels or tools. In any event, it is that conflation of both value and capability that has served our clients well—a testament to our agility and accessibility.

In business development I have been accustomed to first educating, then evangelizing and finally persuading. But with CAKE, this flow has been much different. Once I’ve educated a prospective client on CAKE, as it pertains to specifically what they need—9 times out of 10 my job is done. But it’s that 1 out of 10 occurrence that I am writing about today.

That 1 in 10 prospective client will say something to me along the lines of “your platform has all the bells and whistles, but we don’t need nor want to pay for all the bells and whistles.” Ah. This is where I find the most joy in my job. You see, what most of these businesses haven’t yet realized is their full potential. Our “bells and whistles” are not superfluous, meaningless add-ons. They are all intelligently designed features that exist to ensure our clients the highest ROI possible.

Take “offer contracts” for example. Offer contracts in CAKE allow our clients to change landing pages and creatives without having to re-create the entire campaign! This functionality has substantially grown revenue for many of our clients as they are able to truly optimize on the fly. The value in being able to respond in real-time to changes in the marketplace is tremendous.

Remember, technology is about tomorrow, it’s about taking you from where you are today to where you want to be tomorrow. CAKE is technology and CAKE will take you there.