Case Studies, Webinars, Whitepapers
Knowledge is power. CAKE loves sharing customer stories and industry insight.
-
Download Guide
The Affiliate Network’s Ultimate Guide to Selling Leads
IF YOU’RE READY TO ADVANCE YOUR NETWORK TO THE NEXT LEVEL BY SELLING LEADS, THIS GUIDE IS FOR YOU. Affiliate networks are inherently well-versed in creating, nurturing, and leveraging affiliates to drive traffic to their advertisers’ offers and landing pages.
-
Download Guide
How to Launch and Grow Your Lead Distribution Program with Technology
This guide will help you gain the knowledge to confidently launch and grow your lead distribution program. We’ll begin by laying out the basics such as the lead distribution process and challenges, then highlight the benefits and best practices for finding the right platform for your business.
-
Download Guide
Choosing the Best Ecommerce Affiliate Marketing Software
This checklist equips you with all of the requirements needed to select the best, cloud-based ecommerce affiliate solution that meets your business goals today and in the future.
-
View Infographic
2022 Holiday Ecommerce Insights
Explore the infographic to learn about the market size, retail sales projections, consumer behavior, and brand strategies that will define this year's holiday ecommerce season.
-
Download White Paper
Affiliate Marketing Guide: Four Ways to Future Proof your Affiliate Network
Download the eBook to discover the steps modern affiliate networks are taking to future proof their network and the affiliate programs they manage. You’ll gain access to actionable affiliate marketing tips and essential recommendations that unlock the keys to success for both now and in the future.
-
Download Guide
Choosing the Right Lead Distribution Software for Your Company
With this checklist you’ll learn how to evaluate cloud-based lead distribution solutions and select the one that meets your requirements, so you can maximize the profitability of every lead.
-
Download Guide
Choosing the Right Affiliate Software for Your Company
This checklist provides a guideline for how to evaluate cloud-based affiliate software solutions and select the one that meets your requirements, such as building strong partnerships and maximizing profitability.
-
View Case Study
Adleadr
Adleadr evaluated several affiliate software and lead distribution providers and selected CAKE. With CAKE, Adleadr unified its affiliate marketing and lead distribution solutions on a single platform. This provides a holistic view into the management and optimization of lead buyers, traffic sources, and lead quality, resulting in higher partner satisfaction and more revenue opportunities for the agency.
-
View Infographic
2020 Holiday Shopping Season Insights
This infographic covers 2020 essential insights to help retailers and advertisers navigate this year’s holiday shopping season.
-
View Infographic
Carrying on the CAKE Tradition of Delivering Trusted Technology and Services
CAKE has established a tradition of a customer-centric culture by forming close partnerships with each customer. Our recent customer satisfaction survey shows we are continuing to hit all the right marks!
-
Download White Paper
6 Affiliate Marketing Pitfalls and How to Steer Clear
How much an advertiser and network invests in their brand integrity sets the foundation for long-term success. You need to consider the possible threats and how your reputation can be impacted by affiliates and other factors. This white paper covers six common pitfalls that can seriously harm a brand and measures you can take to avoid them.
-
Download White Paper
Better Together: Adding Value to Your Affiliate Program with Lead Distribution
Affiliate networks are already well-versed in creating, nurturing, and leveraging relationships. For these networks, lead distribution can provide a new revenue stream by getting the most value out of their campaign traffic by passing along qualified lead data to advertisers.
-
Download Report
Type 2 SOC 2 Compliance
CAKE has achieved Type 2 Service Organization Controls (SOC 2) compliance. CAKE’s certification and ongoing efforts demonstrate the company’s continued commitment to protect client data and individual privacy. With these efforts, CAKE clients can be even more confident that controls and auditing procedures are in place to maintain security, availability, and confidentiality.
-
View Case Study
Surge Logics
After carefully evaluating the capabilities and benefits of several solutions, Surge Logics decided to integrate its lead distribution and affiliate programs on a single platform - CAKE.
-
View Case Study
GrabOn
GrabOn has recorded better conversion rates enabled by the functional features of CAKE’s performance marketing software such as real-time and multiple-level monitoring and measurement.
-
Download White Paper
Redefine the Customer Journey
We’re at a tipping point in digital marketing; with 88 percent of consumers engaging online in the pre-purchase research stage, which makes it no longer sufficient to start the “getting to know you” process once a customer makes a purchase or signs up for email updates. To stay competitive, digital marketers are increasingly looking for fresh ways to understand intent and strengthen connections with potential customers before they make themselves known.
-
View Infographic
Everything you Need to Know about Cyber Weekend 2018
Everything you need to know about Cyber Weekend 2018, including the projected ad spend, the importance of a mobile-ready strategy, the most popular marketing channels, and forecasts.
-
Watch Webinar
It’s in the Bag: Define the Right Media Mix for your Upcoming Sale
Join Garth Harris, VP of Operations at CAKE, and Growth Expert, Scott McLeod, as they discuss how to use MTA to define the right media mix for your upcoming sales to achieve greater ROAS!
-
View Infographic
Is Digital Marketing Part of Your Growth Strategy?
Are you maximizing your multi-channel marketing strategy to ensure you are getting the greatest return on your adspend? Learn helpful tips to transform your digital marketing strategy.
-
View Infographic
Why the Customer Journey is the Future of Digital Marketing
Discover how to gain a holistic view of all digital marketing channels and performance to better personalize the customer experience that will result in a greater return on ad spend (ROAS).
-
View Infographic
Solving The 3 Big Attribution Challenges
Solve the three biggest attribution challenges of cross-device tracking, measuring in-app activity, and outdated last-touch attribution models with these helpful tips.
-
View Infographic
The Struggle is Real: Measuring the Online Customer Journey
With a complete view of the customer journey, you can see which channels or messages are generating the most interaction with your audience, which are more and less effective at driving engagement, and what combination of touchpoints are most likely to result in a purchase.
-
Download Report
Type 1 SOC 2 Compliance
CAKE has successfully completed its Type 1 Service Organization Control (SOC) 2 Compliance audit. Based on reporting principles developed by the American Institute of Certified Public Accountants (AICPA), Type 1 SOC 2 Compliance provides a framework for organizations to document, obtain independent validation of and publish their information security policies and procedures.
-
View Case Study
CashKaro
CAKE delivers a dynamic range of features, including advanced cross-channel tracking, multi-touch attribution, as well as the ability to seamlessly integrate with partners and automate incoming commissions for CashKaro.
-
View Infographic
Multi-Touch Attribution and The Customer Journey – Every Stat You Need To Know
In a world where consumers encounter marketing messages across a dizzying array of digital (and traditional) channels, understanding the customer journey is more complex than ever.
-
Download White Paper
Using Multi-touch Attribution to Map the Online Customer Journey
Multi-touch attribution is a key technique that helps today’s marketers fully understand and evaluate the customer journey. Rarely is it one single engagement that leads to a purchase, but rather a combination of touchpoints that collectively drive the consumer further down
the marketing funnel. -
View Case Study
Forex Club
Forex Club selected CAKE’s platform because of the comprehensive range of features the solution offers, including the ability to easily onboard new affiliates, launch and measure campaigns across multiple channels and markets, as well as automate details like payouts and ad updates.
-
View Infographic
India: The Second Largest and Fastest Growing Internet User Base in the World
Today, the door is wide open for smart providers to make inroads and show what affiliate marketing can do to drive e-commerce conversions and sales in India's rapidly evolving market.
-
Download White Paper
Affiliate Marketing in Latin America
Advertising networks operating in Latin America need to be ready to take advantage of the untapped opportunities presented by digital’s growth, especially in the mobile channel. Learn best practices for tracking affiliate advertising performance and optimizing digital campaign spend in the LATAM market.
-
View Infographic
Brazil: One of the Largest Ad Markets in the World
As the leading ad market in Latin America and one of the largest advertising markets in the world, Brazil poses a unique and exciting opportunity for today’s brands, especially in the mobile arena.
-
View Case Study
Agora Financial
Agora Financial selected CAKE to manage its affiliate program because of the solution’s ability to track campaign performance at a very granular level. For example, the company can look at how various offers are performing in real-time and use the information to quickly make adjustments so that affiliates have access to offers that are more likely to convert.
-
View Case Study
Jumia Builds Leading Affiliate Program With CAKE
Jumia selected CAKE because of the diversity of features the platform offers, including the ability to easily onboard new affiliate partners, manage campaigns, automate payouts and track performance.
-
Download White Paper
Affiliate Marketing in India
India’s “Internet Revolution” is primarily mobile-driven, with many first-time users bypassing the PC and relying on smart phones as their primary conduit to the Internet. Today, the door is wide open for smart providers to make inroads and show what affiliate marketing can do to drive e-commerce conversions and sales.
-
View Case Study
Lead iD
Lead iD selected CAKE because of the solution’s ability to track the digital campaigns that it runs on its internal properties and on behalf of its partners, at a very granular level.
-
View Infographic
The Evolution of Affiliate and Digital Marketing
Affiliate marketing, which boasts impressive ROI, brand awareness and relatively minimal risk, has proven that it is a viable, growing industry.
-
View Infographic
Navigating the Customer Journey with Big Data
Big data has many uses for marketers that can help them achieve a wide range of goals more effectively and efficiently. But there are also big challenges associated with big data, from collecting it to managing and understanding it.
-
View Case Study
Toluna
Toluna has leveraged CAKE’s digital marketing SaaS-based platform to power the ThinkAction Affiliate Network by helping to drive the company’s growth. CAKE has enabled the company to easily and accurately manage ThinkAction’s large database of international partners and affiliates, for tracking and reporting in real-time, as well as payments in global currencies.
-
Watch Webinar
Marketing To The Price Conscious Multi-Channel Shopper
Experts from CAKE and Fluent share insights on how to deploy engaging multi-channel campaigns targeting shoppers based on value and savings.
-
View Case Study
Patient’s Guide
Since implementing CAKE as its primary marketing performance platform, Patient’s Guide has been driving advancements in time to value, improving the patient and client experience, as well as making strides to consistently match lead buyers with the sellers who deliver the best results.
-
View Case Study
LenderEDGE
Using CAKE, LenderEDGE can run real-time reports that instantly show the performance and status of leads being purchased by clients, including which leads are resulting in loan applications, as well as which applications go on to be approved for funding and which are denied.
-
View Case Study
Purify Digital
Purify Digital selected CAKE for Networks to power its business because of the platform’s ability to track, attribute and optimize digital advertising spend across multiple marketing channels.
-
Watch Webinar
Marketing To The Modern Consumer: It’s All About The Journey
Experts from CAKE and Momentology discuss how to engage your consumers with creative content in the webinar.
-
Download White Paper
eMarketer Big Data Roundup
From targeting to customer relationship management to attribution, big data has many uses for marketers- uses that can help them achieve a wide range of goals more effectively.
-
Watch Webinar
The Golden Metric: Customer Lifetime Value
Marketers are often consumed with pushing buyers from the first conversion to final acquisition in order to quickly increase revenue. However, it shouldn’t stop there. If marketers gain a greater understanding of what their consumers want, they can effectively develop strategies to continually interact with their consumers once an acquisition has been made, thus leading to a steady stream of ROI.
-
Download White Paper
Lead Monetization
Getting the best price for generated leads is something every lead generator should be focused on with laser precision. But, matching the right leads with the right lead buyers at the time they are offering the best price can be a very daunting task.
-
Watch Webinar
Performance Marketing 3.0
Performance marketers have an ever-growing number of new channels and tactics to drive traffic. How can you give prospects and leads the choice to connect on whichever channel they prefer, while still having a seamless attribution and optimization process in place for both?
-
Download White Paper
Addressing the Mobile Tracking Challenge
The growth in popularity of mobile devices and mobile ad spend has created a whole new set of challenges for marketers. Now more than ever, it is harder to accurately attribute online conversions to individual channels and advertising affiliates.
-
Download White Paper
Transforming Big Data Into Smart Advertising Insights
Transforming "Big Data" into "Smart Data" guides fact-based decision making and is the key to digital marketing success. The options available for engaging with consumers are diverse and continually evolving. Now more than ever decision-makers need ways to quickly assess what’s working and what's not so they can intelligently allocate their digital spend.
-
Watch Webinar
The Perfect Storm: Merging Acquisition & Engagement Across the Customer Journey
CAKE and Marketo team up at ad:tech NY to host the session, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey. The session reviewed best practices on how to effectively acquire, engage and measure success across multiple touchpoints along the customer journey.
-
View Case Study
Atlantic Coast Media Group Case Study
ACMG is now using CAKE’s multi-channel intelligence platform to accurately track the performance of its affiliate campaigns. With CAKE, ACMG is able to drill down into each affiliate-driven transaction and see what device was used, which browser, the type of credit card and more. CAKE’s platform not only helps ACMG get a complete picture of what’s happening in real-time, it also supplies data that is being used in conjunction with the company’s home grown business intelligence tool to better predict the lifetime value of affiliate-driven customers.
-
View Case Study
DMI Partners
Since transitioning to CAKE’s SaaS-based tracking, attribution and optimization solution, DMI’s CPA Café has been able to considerably improve their performance credibility and significantly strengthen their client and publisher relationships. CAKE’s extremely simple user interface makes the daily management of affiliate campaigns easier and more efficient, streamlining reporting processes to deliver better results faster.
-
View Case Study
Conversion Squared
C2 selected the CAKE platform because of its ability to automate and simplify many aspects of the affiliate campaign management process, as well as track multiple events along a consumer’s conversion journey. CAKE’s unique Step Pixel feature offered a solution, allowing C2 to track multiple touch points along the path to a conversion in order to understand the impact of each and provide structured payouts to affiliates.
-
View Case Study
Revenue Ads
RevenueAds chose the CAKE platform to manage and track all of the performance campaigns running through its network. Using CAKE, RevenueAds has been able to improve the overall success rate of campaigns and the profitability of affiliates, which has strengthened relationships and garnered even more trust from its advertiser clients and publishers who have joined the network.
-
View Case Study
Monetise
Monetise chose CAKE because of the platform’s targeted campaign control and ability to serve as a central hub for tracking and analyzing multiple data points. With thousands of affiliates to manage, a simple-to-use, full-featured, one-stop solution was critical. By integrating its database with the CAKE platform, Monetise has gained access to sophisticated functionality that provides a wealth of benefits.
-
Watch Webinar
The Customer Journey: From Acquisition To Renewals
Now, more than ever, digital marketers are being held accountable for consistently innovating and steering their organizations through a rapidly evolving marketing landscape. It’s a challenging task.One strategy used by savvy marketers to help navigate through this dynamic environment is to pay close attention to the customer journey. However, the customer journey has transitioned from campaign-based acquisition to the total experience - from awareness, to purchase, usage and renewals.