Industry Leaders Will Discuss Cross-channel Lead Attribution, Measurement Across the Customer Journey and Tips to Build a Better Digital Campaign

Las Vegas – March 2, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB:ACLZ) and its digital marketing software division, CAKE, today announced its CTO, Dave Stewart and Bill Dinan, President of Telmetrics, will present at the industry conference, LeadsCon Las Vegas. Titled “Analyzing Cross-Channel Lead Attribution to Build a Better Campaign,” the CAKE and Telmetrics live session will occur on Tuesday, March 3 from 4:30-5 pm PST. CAKE will also be exhibiting at booth #1107 at the event taking place March 3-4 at the Mirage Hotel and Casino. Learn more about CAKE at LeadsCon.

The Cross-Channel Lead Attribution session will provide industry insight into leading attribution challenges, multi-touch attribution modeling and tips to develop a mobile attribution strategy in an evolving digital ecosystem. Learn firsthand the challenges a national hotel chain faced when they lacked performance data to make metric-driven decisions and the calls-based solutions they implemented to gain actionable intelligence to ultimately drive more conversions and revenue.

LeadsCon is the definitive conference for vertical media, online lead generation and direct response marketing. Founded in 2007, LeadsCon equips marketers with the right tools, networking opportunities and is the source for emerging digital trends.