UK-based Marketing agency leverages CAKE SaaS-based platform to enhance services and expand into new industries

Newport Beach, Calif. – Oct. 28, 2014 – Accelerize Inc. (OTCQB:ACLZ) (OTCBB:ACLZ) and its digital marketing software division, CAKE, today announced that Odin Ads, a digital agency that specializes in performance-based marketing, has selected CAKE for Networks to track and optimize performance marketing programs for their growing roster of clients. Odin Ads serves high-volume advertisers across a diverse set of industries and will leverage CAKE to integrate multiple advertisers on its platform.

“At Odin Ads, our goal is to guide our clients through the evolving performance marketing landscape, so they can generate a consistent flow of quality leads that fuels new sales opportunities,” said Tim Pedersen, co-founder of Odin Ads. “We decided to go with CAKE for a simple reason – it is a proven, solid tracking platform for networks and agencies. In particular, we needed to integrate several advertisers into our platform, as well as track all of our campaigns on a granular level, in real time. CAKE’s solution addresses these needs.”

Odin Ads, an advertising agency founded in spring of 2014, provides performance-based services that deliver high-volume, quality lead generation. Odin Ads plans to utilize the CAKE solution to help marketers access data-driven insights easier and faster, while extending their services into new industry sectors.

“According to the IAB, UK consumers made 150 million purchases via affiliate websites in 2013 – totaling £13 billion, and that number is expected to increase by the end of 2014.” said Paul Wright, European Managing Director, CAKE by Accelerize. “CAKE continues to thrive in this exciting, high-growth period of the performance marketing industry and we are pleased to be working with Odin Ads, to assist them with achieving their company vision.”