NEWPORT BEACH, CA, Jun 15 (MARKET WIRE) — Cake Marketing, which provides a hosted software solution for affiliate tracking, lead validation and distribution, has teamed up with oDigger, an online affiliate offer search engine, to develop “Take the Cake”, a unique and powerful new feature for networks, publishers and affiliates alike.

“Take the Cake” combines Cake Marketing’s feature-rich tracking platform with oDigger’s robust offer search capability to create a seamless way for users to search and import offers with a simple click. Cake Marketing clients can now use the oDigger engine to find suitable offers and then import those offers — including creatives and any relevant information — instantly.

Saving Valuable Time, Resources

“Clients using Cake Marketing’s software can now use oDigger to easily search for advertisers and import them to their own offer inventory,” said Mark Davidson, Director of Marketing for oDigger. “This gives Cake Marketing clients the flexibility to quickly experiment with new offers and saves valuable hours and resources that would otherwise go to tracking down advertisers and negotiating deals.”

According to Jeff McCollum, President of Cake Marketing, this pioneering development will take affiliate marketing to an entirely new level and give its clients a clear advantage in the market. “This new feature will benefit clients by increasing their efficiency, establishing new relationships with other networks, and adding to the innovation of the industry itself by constantly challenging its potential,” says McCollum.

Clients of Cake Marketing will recognize offers by others in the community by the “Take the Cake” symbol (an image of a slice of cake, appropriately) next to the oDigger offer listing. To import the offer, the client simply clicks the image and the Cake import wizard does the rest. Though the tool can only be used by Cake Marketing clients, all oDigger users will be able to see the tool and have easy access to information on how to sign up with Cake Marketing. Meanwhile, those in the Cake Marketing community not currently using oDigger will benefit from the exposure to this potent and timesaving search tool.

About Cake Marketing

Cake Marketing is a Saas (Software-as-a-Service) platform offering a comprehensive and complete tracking solution for advertisers. The application was designed and developed by an innovative team of online advertising industry veterans and top-tier software engineers, all with extensive experience in affiliate marketing and lead generation.

About oDigger

oDigger.com offers a collection of resources designed to help Internet entrepreneurs build better businesses. oDigger’s prime feature is their affiliate offer search engine, which allows users to instantly find and compare affiliate offers across multiple affiliate networks. Simply type in a search term in the bar and oDigger returns a list of related offers, which can be sorted by payout, recency and other search specifications. oDigger has recently added the functionality for users to rate and review networks, a marketplace with deals on internet marketing products and an internet marketing blog.