Gain Insights on How Analytics and Engaging Content Create A Consumer’s Full Journey From First Click to Final Acquisition 

NEWPORT BEACH, Calif. – May 20, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that it will partner with Momentology to offer digital marketers a free webinar, “Marketing to the Modern Consumer – It’s All About The Journey,” on May 28 at 8:30 am PST/4:30 pm GMT. CAKE’s Senior Director of Product Marketing, Erik Charles and Momentology’s Digital Strategist, Bas van den Beld will share insights on how to improve your consumers’ journey utilizing analytics and an engaging content strategy.

Now more than ever, marketers want to know how their spend is performing at any given moment. As the digital ecosystem continually expands and consumer journeys are predominantly occurring online, marketers need to accurately attribute who deserves credit for a particular sale from a customer’s first touch to purchase. Join CAKE and Momentology as experts navigate how modern marketing is combining tracking and analysis, with creativity and content to complete the consumers’ purchase path.

In particular, participants will glean insights on how to:

• Create a digital multi-channel strategy
• Attribute credit to the correct touch points along the consumer journey
• Optimize the consumer journey from first click to repeat acquisitions with engaging content

Register for the live webinar here.