Digital Marketing Leaders Share Insights on How to Leverage Today’s Golden Metric

NEWPORT BEACH, Calif. – April 20, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that it will partner with Marketo, Inc. (NASDAQ: MKTO), to offer digital marketers a free webinar, “The Golden Metric: Customer Lifetime Value,” on April 28 at 10 am PST. CAKE president and Accelerize chief operating officer, Santi Pierini, and Marketo Director of Business Development, Mike Stocker, will discuss the value of capturing the past, present and future customer insights and how to use this crucial data to develop marketing strategies that increases acquisitions as well as return on investment.

Digital marketers strive to optimize the effectiveness of their online spend and this goal is attainable now more than ever with the advances in affordable, real-time big data analytics and marketing automation solutions. As the digital landscape continually evolves, there is one metric that is proving to remain constant, Customer Lifetime Value. This has elevated Customer Lifetime Value to the status of the “Golden Metric of Marketing.”

Join CAKE and Marketo as we explore the “Golden Metric of Marketing” and how to:

• Build strategies for acquiring valued customers.
• Gain insights on how to optimize the customer journey from first click to repeat acquisition.
• Effectively calculate the net value a customer will generate for your business now and in the future.

Additionally, learn firsthand the success stories from two large brands after having successfully implemented the Customer Lifetime Value metric into their decision making process for greater customer retention and return on investment.

Register for the live webinar here.