Marketo and CAKE by Accelerize To Present at ad:tech New York

Industry leaders will discuss acquisition, engagement and measurement across the customer journey, and provide tips on how to optimize the lifetime value of a single acquisition.

Newport Beach, Calif. – Oct. 31, 2014 – Accelerize (OTCQB:ACLZ) (OTCBB: ACLZ) and its digital marketing software division, CAKE, today announced its COO and President Santi Pierini and Marketo’s (NASDAQ: MKTO) Director of Business Development, Mike Stocker, will kick-off the first think:tech session at the industry conference, ad:tech New York. Titled “The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey,” the CAKE and Marketo think:tech session will occur on Wednesday, Nov. 5 from 10:30-11:30 am EST. CAKE will also be exhibiting at booth #901 at ad:tech New York from Nov. 5-6 at the Javits Convention Center.

Modeled from the breakout sessions in the ad:tech New York conference program, the think:tech sponsored classes bring thought-leadership to the Expo Floor covering a diverse range of subject matters. The CAKE/Marketo think:tech session will spotlight best practices to effectively acquire, engage and measure customer success across multiple touch points that increase digital ROI. Attendees will also discover how an engagement marketing platform and personalization tools drive customer engagement and capture the lifetime value of a single acquisition leading to a steady influx of new customers.

ad:tech New York brings together the marketing, technology and media communities to find the right solution providers, network with industry players, and stay abreast of emerging trends in the marketplace. The two-day event features a mix of inspiring keynotes, panel debates, top-notch solution providers and compelling conference sessions.