Company to Utilize Cake Marketing’s Robust Tracking Software Across 50 Countries and Multiple Verticals

NEWPORT BEACH, CA–(Marketwire – May 15, 2012) – Cake Marketing, the Software-as-a-Service (SaaS) division of Accelerize New Media, Inc. (OTCBB:ACLZ), announced a new partnership with Lucky Pacific, a leading domestic and international affiliate network focused in the market research, travel, and daily deal verticals. The Cake Marketing tracking and analytics platform will provide a scalable infrastructure for Lucky Pacific to expand its global marketing efforts across 50 countries and expand within the Asian performance-based marketing industry. Cake Marketing is rapidly gaining market share among performance-based advertisers in Europe and now securing relationships in the Asian market with the addition of Lucky Pacific.

The global online advertising market is forecasted to reach $84.8 billion by 2017, with the Asia-Pacific region being the fastest growing market with a 9.96% Compound Annual Growth Rate, according to Global Intelligence Alliance.

“With plans for rapid growth over the next five years, we searched for a flexible tracking solution to support future expansion,” said Jeff Unze, Co-Founder of Lucky Pacific. “Cake Marketing provides our company with a customizable, cost effective platform offering world class customer support and the opportunity to work with industry professionals that are poised to shape and define the future of online advertising analytics.”

With advanced tracking capabilities and an easy to navigate dashboard, the Cake Marketing tracking solution is a one-stop shop for performance-based marketers looking for an innovative solution to manage their online marketing campaigns. The platform provides both publishing and lead delivery capabilities with built in fraud management tools, full API integration, and unparalleled free 24/7 customer support. From multiple price formats and international currencies, to ROI enhancing features, the Cake Marketing platform offers clients the ability to monetize their traffic, increase productivity and enhance their business model with ease and efficiency.

“We continue to experience strong global and domestic demand for our SaaS platform as large scale affiliate networks, lead generators and brand advertisers seek cutting edge technology to track and optimize performance-based marketing campaigns,” said Jeff McCollum, President of Cake Marketing.

Members of Cake Marketing management will be attending the A4UExpo June 19-20 in Barcelona, Spain. To schedule a demo or in person meeting please call our media contact listed below.

Additional Information

• Follow @cakemark on twitter
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• Visit www.cakemarketing.com to learn more

About Cake Marketing

Cake Marketing is a highly scalable SaaS (Software-as-a-Service) platform providing a comprehensive and complete online tracking solution for advertisers — from acquisition through conversion. Easy-to-use wizards and real-time reporting guide users through every step of managing and optimizing campaigns. From traffic providers to advertisers, tracking to data distribution, Cake Marketing offers the most robust platform to manage your business and analyze the performance of your marketing relationships. Seamless integration with other services through a developed API eliminates bottlenecks while increasing ROI for advertisers. For more information and demo visit www.cakemarketing.com or call 949-548-CAKE.

About Lucky Pacific

Lucky Pacific is a global network with a presence in over 50 countries and a strong saturation in the Asian market since its foundation in 2004. International performance marketing is their strength in tough-to-reach markets across Asia, Europe, the Middle East and the Americas. Lucky Pacific provides successful online campaigns and offers a strong referral program while monetizing their online marketing initiatives. Lucky Pacific eliminates the risk out of online marketing by offering per sale, per lead and per click basis campaigns.

Use of Forward-looking Statements

This press release may contain forward-looking statements from Accelerize New Media, Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that we are rapidly gaining market share or that our software allows are clients to increase productivity, or enhance their business model or optimize performance-based marketing campaigns, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize New Media only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize New Media to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize New Media undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize New Media, reference is made to Accelerize New Media’s reports filed from time to time with the Securities and Exchange Commission.