Global Financial Portal Uses CAKE to Manage and Optimize Growing Business Unit

NEWPORT BEACH, Calif. – May 7, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that Investing.com, a global financial portal and internet brand, has selected CAKE to track, manage and optimize its Affiliate Network. This business unit of Investing.com combines the company’s vast experience, strong relationships with advertisers and optimization abilities, allowing digital marketers to drive their traffic to the best converting promotions.

The Investing.com portal is composed of 23 editions in 19 languages and mobile apps for Google Android and Apple iOS that provide news, analysis, streaming quotes and charts, technical data and financial tools about the global financial markets. Each edition covers a broad variety of local and global financial vehicles including Stocks, Bonds, Commodities, Currencies, Interest Rates, Futures and Options. Founded in 2007, Investing.com has a growing readership worldwide, and its Affiliate Network partners online publishers with some of the leading financial services advertisers in the industry.

“Our goal is to ensure that our partners get the best return possible for every impression and click,” said Eyal Rosenthal, Vice President, Media for Investing.com. “Due to our deep relationships with the industry’s leading brokers, we are already known as a network that delivers some of the best conversion rates in the market. CAKE provides a host of capabilities — including granular tracking, mobile and lead generation tools and customizable payout formats — that will help us better understand and optimize the performance of campaigns running on our network. This is especially critical as our business continues to grow.”

Investing.com has deployed CAKE to manage and track multiple performance marketing relationships and performance campaigns in real-time, so that it can capture the insight needed to maximize payouts and ROI for its publisher and advertiser partners. Previously, Investing.com had been using another solution, but switched to CAKE in order to bring control of its affiliate program in-house.

“Investing.com is in an enviable position as a magnet for massive volumes of valuable traffic,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “CAKE helps users capture the insight they need to most profitably monetize their traffic and the powerful capabilities necessary to manage relationships and performance campaigns across multiple marketing channels. With CAKE, Investing.com can automate many of the previously manual tasks involved in setting up, tracking and reporting on campaigns and instead focus on building innovative features that attract advertisers and publishers to its network.”