CAKE Furthers International Reach by Powering Australian Digital Advertising Provider’s Expanding Multi-channel Direct Response Business

NEWPORT BEACH, Calif. – May 14, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that iCumulus, a direct response advertising provider based in Sydney, Australia is leveraging the CAKE platform to track, attribute and optimize multiple lead-generation campaigns for its growing client base.

iCumulus provides direct response advertising services to customers across multiple digital channels, including display, mobile, email, social and more. Specializing in lead-generation campaigns, iCumulus has long-standing relationships with many of Australia’s premium publishers and focuses on maximizing response rates and helping clients capture relevant, high-quality leads for their products and services. CAKE’s SaaS-based tracking and leading optimization technology has helped power iCumulus’ rapidly expanding business for more than three years now, providing granular metrics about lead quality and performance.

“As leaders in direct response and lead generation services in the Australian market, we make it a point to partner with best-of-breed technology partners,” said Mark Halstead, Managing Director for iCumulus. “CAKE’s rich analytics and powerful real-time tracking capabilities give us the insight we need to drive the best performance possible for our clients.”

CAKE is active in the tech-savvy Australian advertising market, and earlier this year expanded its presence in the region with the opening of an office in Sydney. eMarketer estimates that digital ad spending, including all spending on ads served to internet-connected devices, will reach 43.3 percent of total media spending in Australia this year, up from 30.8 percent in 2014. Digital spending is expected to increase further, to 51.7 percent by 2018, according to the eMarketer forecast.

“With digital spending continuing to rise both in Australia and globally, businesses like iCumulus want to be able to understand the performance of their clients’ marketing dollars across multiple channels,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “CAKE’s granular tracking capabilities allow our network partners to go beyond the ‘last click’ to assess lead quality, lifetime value and the relevance of each touch point along the customer’s journey to a conversion. Ultimately, this helps them match lead buyers with the sellers who deliver the best results.”