Forensiq and CAKE by Accelerize to Present During Affiliate Summit East
Session Topic Focuses on “Affiliate Marketing 3.0: What’s Going Wrong, What’s Going Right”
Affiliate Summit East, New York. – July 31, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that its Founder and CTO Dave Stewart and Forensiq’s Founder and CEO David Sendroff will round out the first day of sessions at the industry conference, Affiliate Summit East in a session titled “Affiliate Marketing 3.0: What’s Going Wrong, What’s Going Right.” Taking place on August 3rd at 2 pm EST, attendees will gain a deep understanding of the affiliate marketing landscape from past to present, explore the pitfalls associated with the industry and learn tips to improve and enhance affiliate marketing programs.
Once labeled the “Wild, Wild West,” affiliate marketing had a reputation of being cluttered with fraud, with a lack of transparency and inaccurate data. Over the years great strides have been made with the advancement of new tools available to help affiliate marketers understand the performance of their campaigns in real-time to improve ROI and build advertiser relations. This session will explore modern best practices for affiliate marketers who care about value, looking at how a range of improved tactics can be engaged with the ultimate goal of maximizing returns and growing revenues through their affiliate channel.
In particular, attendees will gather insights on:
- The evolving affiliate marketing landscape and the impact of fraud.
- How to deploy strategies that combat affiliate fraud tactics.
- The advancements and challenges of attribution as it relates to affiliate and advertiser interactions.
- Strategies for targeting consumers based on personalization and high engagement.
Stop by the Meet Market Tables #521 and #522 during Affiliate Summit East to meet the CAKE team.