Firms Reinforce Their Commitment To Fight Click and Conversion Ad Fraud

Las Vegas (Affiliate Summit West), January 19, 2015 – CAKE by Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and Forensiq today announced an initiative that gives advertisers the ability to make real-time attribution decisions based on CAKE’s performance tracking platform and Forensiq’s fraud detection algorithms. The solution provides a simple and effective way to configure a fraud detection firewall in front of click and conversion traffic. If Forensiq detects a click or conversion that is generated fraudulently, advertisers can decide to invalidate it on the spot. In addition, with CAKE’s capabilities, advertisers can create their own rules for blocking or redirecting this traffic on the campaign level. The integration will be available Q1 2015.

“This integration with Forensiq and CAKE helps advertisers eliminate wasteful spending even more effectively,” said Mitch Gordon, Vice President of Business Development for CAKE. “What’s more, it reinforces our commitment to fighting fraud in the performance marketing space.”

“We are thrilled that we have taken our excellent relationship with CAKE to the next level,” said David Sendroff, CEO of Forensiq. “This real-time integration gives CAKE and their clients a sophisticated way of detecting fraud before it happens.”

The enhanced CAKE and Forensiq partnership uses clicks and conversions as true measures of performance, now better optimizing this performance for improved ROI. In addition, it helps improve proper attribution resulting in fewer end-of-the-month disputes with affiliates and more accurate pricing for all traffic sources.

“At Clickbooth, we recognize the importance of delivering industry-leading traffic quality. Maintaining our position as the quality leader involves utilizing cutting-edge technology, and this integration enhances our level of quality monitoring. The end result is superior campaign management and stronger results,” said Lee Aho, Vice President of Advertising at Clickbooth.

CAKE and Forensiq will be at Affiliate Summit West taking place at the Paris Hotel in Las Vegas from Jan. 18-20. To discuss this new initiative and for additional information, visit CAKE (table #221-222) and Forensic (table #225) at the Meet Market, or request a meeting at https://getcake.com/asw/.