CAKE by Accelerize Tracks More than 10 Billion Actions per Month, Grows Customer Base and Revenues in India
NEWPORT BEACH, Calif. – October 24, 2017 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that the company continues to gain momentum in India, seeing a 44 percent increase in new clients in the region between 2016 and 2017. With CAKE’s Marketing Intelligence platform for multi-channel tracking and attribution, India’s top ad networks and ecommerce providers – including ShopClues.com, Fork Surge, Pointific, AD2Click Media, Profiliad and others – are equipped with the tools to seamlessly optimize mobile and cookieless campaigns in parallel with all other digital marketing channels.
CAKE operates an office dedicated to clients based in the region to support the growing Indian customer base. Clients rely on CAKE to track more than 10 billion actions – including impressions, clicks and conversions – each month.
According to eMarketer, digital ad spending in India is expected to reach $2.8 billion by 2021. Additionally a June 2017 story in Forbes India, which reviewed findings from the Mary Meeker Internet Trends Report, notes that India has the second largest mobile traffic in the world, and that “80 percent of Internet usage in India happens on smart phones.”
“CAKE’s powerful mobile features are especially valuable to this market, as much of India’s digital growth can be directly attributed to smart phone usage,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Our Indian clients rely on the CAKE platform to capture insights about the customer journey so that they can make the best campaign decisions possible, maximize return on ad spend, and in the case of networks, find the most profitable matches between advertisers and affiliates.”
In addition to India, CAKE has international clients in over 40 countries worldwide, including the U.K., France, Germany, the Netherlands, Spain, Russia, Poland and many more.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 40 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.