CAKE by Accelerize Used by Global E-commerce Solutions Provider to Deliver Digital Marketing Services
CAKE’s SaaS-based Solution Tracks Real-time Campaign Performance for Choice Inc.
NEWPORT BEACH, Calif. – August 17, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, announced today that Choice Inc., a global provider of e-commerce solutions, is utilizing CAKE’s marketing software platform to optimize Choice’s solutions tailored for today’s ever-changing e-commerce marketplace. CAKE’s platform enables Choice to track, attribute and continually improve the digital marketing services delivered to its wide range of clients.
With 193 currencies in 161 countries, Choice Inc. serves as a conduit for domestic businesses to tap into the global e-commerce market, which, according to eMarketer, is expected to grow to $2.4 trillion in 2018. Retailers have captured the majority of that figure, and Choice helps high-growth businesses take advantage of affordable international payment processing with dynamic currency conversions.
“CAKE is the only solution versatile enough to support our complete suite of e-commerce services,” said Peter J. Risi, Vice President, Global Sales for Choice Inc. “Anyone can do simple tracking. CAKE has provided us with ‘superpowers’ to dig deeper so that we can truly understand the drivers behind marketing performance, both positive and negative, and provide our clients with the accurate, granular insight they need to make better decisions in real-time. We value the credibility that CAKE gives us.”
Choice has been using CAKE for more than a year to track affiliate sales across multiple marketing channels, identify potential issues such as fraud and chargeback disputes in real-time, and to conduct granular analytics that empower advertisers to maximize the performance of their media spend and protect their processing capabilities.
“In the growing world of e-commerce marketing, success depends on making the best decisions possible about how, where and when to allocate campaign spend,” said Santi Pierini, CAKE President and Chief
Operating Officer of Accelerize. “CAKE’s tracking and analysis capabilities empower providers like Choice to act quickly on incoming performance data and add immediate, tangible value to the services they offer their clients.”
About Choice Inc.
Choice Inc. is a Connecticut-based provider of e-commerce solutions and integration processes. Domestic and international payment processing, media funding, merchant cash advances, boutique product fulfillment, chargeback mitigation, traffic control and a robust affiliate network are some of the highlights of this quickly growing firm. This combination of service offerings is unlike any other. Services are used by businesses of all sizes across the United States and abroad.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a SaaS-based solution to track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York, London, India and Sydney, Australia. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.