Top Parenting Site Gains 30% Revenue Increase With CAKE

NEWPORT BEACH, Calif. – June 30, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that BabyNames.net, a leading online social network for pregnant moms, has deployed CAKE to power its enterprise lead-generation program, resulting in an overall 30 percent increase in its revenue. Through the use of CAKE, BabyNames.net is gaining valuable insights into how to profit more from each lead generated and save time performing services for its clients. The organization was also able to use data captured through CAKE to increase revenue per lead by 20 percent and decrease client onboarding times by 500 percent over the past year.

BabyNames.net is one of the largest pregnancy-focused websites, with over 20 million monthly views. The site is the first of its kind to mix social media with the beloved pastime of baby naming. In under two minutes, parents can select their top names into a “Belly Ballot” and then share with friends and family via Facebook, Twitter and Google+ to choose their favorites. BabyNames attracts some of the most valuable traffic in the parenting segment since choosing names is one of the first milestones for a pregnant couple. CAKE’s platform manages all of the lead demand and lead buys for the organization, including routing the leads to the various client API’s, all billing and accounting, as well as providing the reporting dashboard for client log-ins.

“CAKE’s performance marketing platform allows us to meet the lead generation needs of our clients nationwide,” said Lucie Strachonova, Editor at BabyNames.net. “CAKE has enabled our company to successfully implement an enterprise lead-generation program and offer valuable performance tracking services to our clients without large increases in costs or time commitments. This has allowed our team to focus on what we do best – providing a world-class experience to our visitors and clients.”

Over four million babies are born in the U.S. each year, and it is estimated that new parents spend close to $14,000 in just one year for a baby. The Marketing to Moms Coalition recently reported that mothers are worth more than $2 trillion to U.S. brands. Mothers are also typically the early adopters of the technology that’s changing the way Americans shop. From online videos and coupon sites to social media, their shopping habits are quickly evolving, driven by technological advances. In fact, research shows that the average person’s marketing data is worth 10 cents per person to brands, whereas a pregnant woman’s data is worth upwards of $1.50.

“The lead generation industry is familiar with traditional vertical markets such as auto, finance, insurance and retail, but CAKE also provides valuable insights for up and coming segments such as parenting,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Parenting is a large and growing area of lead generation, and CAKE is proud to help emerging companies meet their performance marketing objectives by delivering profitable, leading-edge experiences for their clients.”