CAKE by Accelerize Extends EMEA Presence with Expansion into Poland
System3 from K2 Media SA Enhances Performance Marketing Program with CAKE SaaS Marketing Platform
NEWPORT BEACH, Calif. – October 14, 2015 – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, announced today that System3 from K2 Media SA, a leading Poland-based affiliate network, has selected CAKE to scale its business internationally. System3 is leveraging CAKE’s SaaS-based solution to track the performance of digital campaigns and provide actionable marketing intelligence for its clients, which include PZU, Carrefour and Nutricia.
Established in 2008, System3 provides an affiliate solution for advertisers and publishers to monitor the efficiency and effectiveness of their daily campaign activities. Since its inception, System3 has steadily grown its customer base with its proprietary system to run the company’s affiliate program. Recently the company made plans to further expand and scale on an international level, so it needed to implement a new SaaS marketing solution. CAKE fit the bill. CAKE provides System3 a valuable competitive advantage in the performance marketing ecosystem with advanced capabilities for greater visibility into digital marketing investments and increased ROI.
“As the first Poland-based company to use the CAKE performance marketing solution we are thrilled to partner with a company providing personalized customer service, a strong technical foundation, competitive pricing and forward-thinking features,” said Maciej Bruzgo, Senior Performance Manager at System3. “We are already seeing enhanced campaign measurement, increased granularity and improved insights that allows our clients to optimize their campaigns in real-time.”
According to Statista, in 2015 internet advertising expenditure in Poland is expected to reach $525 million US dollars. “Performance marketers are always looking for innovative ways to increase their profit margins and enhance relations with their advertisers and publishers,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “CAKE’s granular metrics provide the visibility growing companies need to assess the lifetime value of each customer and appropriately target their digital marketing efforts to achieve success.”
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About System3
System 3 from K2 Media Team is responsible for all media projects pertaining to the K2 group and is comprised of over 60 specialists across a variety of fields. The company provides media, marketing and performance services for many advertisers including; ActivLab Sport, BZ WBK, Carrefour, Costa Coffee, Grupa Medicover, Grupa PZU, Intermarche, LG, L’Oreal, Nutricia, Play, Polpharma, Provident.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in New York, London, India and Sydney, Australia. For more information, visit www.getCAKE.com.
About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.